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About the role
Key responsibilities & impact- Build and protect the evidence foundation for the marketing framework, book, community office hours series, curriculum, and software
- Work directly with the founder to turn the framework into an evidence-based education program
- Build the evidence library, beginning with relationship marketing claims
- Research every office hours outline section by section, prioritizing the newest research
- Prepare claims and sources lists for founder review before citations are used
- Create the curriculum structure, including core questions, takeaways, learning objectives, and a path through office hours topics
- Develop curriculum tests and assessments
- Build AI prompts and workflows for marketing assets, checking them against evidence
- Provide behavioral science input on buyer thinking, decision-making, buyer psychology, and software personas
- Conduct market research for new products, including target markets, buyer segments, and competitor discovery inputs
- Summarize new academic and industry research affecting the framework
- Deliver success milestones: evidence library audit by Week 2, foundation chapter gaps closed and first-level curriculum outline by Day 45, and full curriculum outline plus first target-market research brief by Day 90
- Present findings for founder approval before public citation
- Collaborate with the portfolio content marketer on messaging and sales assets
Requirements
What you’ll need- Background in behavioral science, such as psychology, behavioral economics, or consumer decision-making
- Hands-on experience with both quantitative and qualitative research methods
- Marketing experience, ideally in both B2B and B2C settings
- Strong judgment about which sources deserve trust
- Habit of checking original studies instead of summaries
- Ability to write findings in plain language for business owners
- AI fluency: clear prompt writing, repeatable workflow building, and checking AI outputs against original sources
- Experience building curriculum, training programs, assessments, or educational content is nice to have
- Familiarity with positioning, brand strategy, or innovation research is nice to have
Benefits
Comp & perks- Part-time schedule of 20 to 30 hours a week