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About the role
Key responsibilities & impact- Review and refine positioning, messaging, elevator pitches, and taglines drafted by company software
- Keep website, blog, social media, email, advertising, video, and sales assets accurate, on target, and on brand
- Manage and monitor social media accounts
- Write cold email sequences and LinkedIn outreach for target account lists
- Develop ad messaging and review campaign results with the agency
- Cut community-session clips and edit customer testimonials and UGC videos
- Coordinate paid UGC talent and contractor support when needed
- Create launch plans for products and features
- Build and maintain target account lists with the founder
- Create pitch decks, one-pagers, objection responses, pricing and packaging messaging, and customer case studies
- Track competitors in each product market
- Maintain customer and prospect feedback loops with the founder and product team
- Write messaging and content for the first product during the initial 45 days
- Take the second product to market and scale it after transitioning to full time
- Collaborate directly with the founder, product team, customers, VP of Operations, agencies, contractors, and cold email operator
Requirements
What you’ll need- 5 or more years of marketing experience, with hands-on work in content, outbound, or growth
- Experience in both B2B and B2C marketing
- Strong editorial judgment and ability to evaluate and improve AI-generated drafts
- Ability to write daily at high volume while maintaining quality
- Comfort working with AI tools and human-review workflows
- Hands-on cold email and LinkedIn outreach experience, including writing sequences and testing response rates
- Familiarity with Clay or a similar tool, or eagerness to learn it
- Experience writing blog posts and running social media accounts
- Video editing experience, including cutting recordings into clips and finishing testimonial and UGC videos (preferred)
- Familiarity with account-based marketing, or eagerness to learn it
- Experience helping launch products or features
- Clear, plain writing and ability to match a founder’s voice
- Availability to work part time for the first 45 days and full time from day 45
- Nashville preferred; remote candidates considered
Benefits
Comp & perks- Bonuses
- Remote work considered
- Part-time schedule for the first 45 days at approximately 20 hours per week
- Full-time transition from day 45