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About the role
Key responsibilities & impact- Track, report, and analyze traffic performance
- Perform ongoing keyword discovery, expansion, and optimization
- Research and implement search engine optimization recommendations
- Optimize copy and landing pages for search/answer engine marketing
- Research and analyze competitor websites and activities
- Develop and implement link building strategy
- Work closely with the development team to ensure SEO/GEO best practices are properly implemented in newly developed code
- Lead content creation and content programming
- Recommend and implement changes to website architecture, content, linking, and other factors to improve SEO/GEO positions for target keywords
- Lead all SEO/GEO activities to maximize brand visibility and drive traffic from traditional search engines and AI answer engines across multiple languages
Requirements
What you’ll need- Proven SEO/GEO experience with international brands (3+ years)
- Proven list of projects for GEO
- Solid understanding of performance marketing, conversion, and online customer acquisition
- In-depth experience with website analytics tools (e.g, GA, GSC, Data Studio, WebTrends, Semrush, etc)
- Knowledge of ranking factors, search engine algorithms, answer engines algorithms
- Up-to-date with the latest trends and best practices in SEO, GEO, SEM
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Proficiency conducting keyword analysis and research across multiple markets and languages
- Upper-Intermediate level of English
- Daily use of coding tools
Benefits
Comp & perks- Great work environment that balances freedom and responsibility
- Around 30+ days of paid holidays per year
- Company computer equipment by request
- Education courses for team members
- Funds toward training expenses
- English classes on the corporate platform
- Offline company events in Lithuania and online team-building
- Unlimited free Planner5D subscriptions