Marketing Coordinator – Go-To-Market

Plante Moran

. Execute campaign, content, and event strategies across industry and service line verticals .

Posted 10/7/2026full-timeUnited StatesJunior💰 $20 - $33 per hourWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in executing marketing campaigns, content creation, and event management while effectively collaborating with internal teams and external partners. Proficient in utilizing CRM and marketing automation tools to track campaign success and drive audience engagement.

Highest-signal resume keywords

Campaign ExecutionContent CreationEvent ManagementCRM ProficiencyMarketing Automation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing StrategyContent CreationEvent PlanningData AnalysisPromotional Copywriting

Soft Skills

Attention to DetailTeam CollaborationTime ManagementOrganizational SkillsMultitasking

Tools & Technologies

Microsoft OfficeMarketoAdobe WorkfrontMicrosoft DynamicsON24

Industry Keywords

Digital MarketingCampaign ManagementSponsorship CoordinationAudience EngagementMarketing Communications

About the role

Key responsibilities & impact

Execute campaign, content, and event strategies across industry and service line verticals
Serve as point of contact for assigned campaigns and marketing programs
Initiate content creation, event execution, and activation
Partner with marketing team members, internal creative studio, channel owners, internal stakeholders, and other firm groups
Coordinate and facilitate task execution using marketing technologies and project management tools
Coordinate, plan, and implement assigned events and sponsorship projects from initiation to reporting
Maintain relationships with external partners and associations
Negotiate sponsorship benefits and coordinate activation, renewal, and key deliverables
Create and edit promotional copy for ads, social media, and email, and select images
Support implementation of multichannel campaigns to engage and nurture audiences and drive demand
Track campaign success and recommend improvements
Distribute digital communications and set up campaigns and marketing lists in CRM and Marketo
Secure content and design approvals from marketing teams and practice staff
Maintain expert knowledge of CRM and train practice staff on appropriate system use
Support data analysis and reporting for campaigns, webinars, events, and marketing initiatives
Manage workflows for marketing collateral and communications, including edits, changes, and approvals

Requirements

What you’ll need

Bachelor’s Degree in Marketing, Journalism, Communications, Business Administration or other related subject area
Requires at least 1 year of experience in marketing, inclusive of internships and/or volunteer positions while earning degree
Excellent attention to detail
A team player and collaborator
Working knowledge of common software applications and digital tools, including Microsoft Office, Teams, ON24 platforms, Marketo, Adobe Workfront, and Microsoft Dynamics
Excellent time management and organizational skills
Ability to multitask multiple projects/tasks and re-prioritize as needed
Experience with CRM and marketing automation software a plus
Limited travel is required
This is a non-exempt position and may require work hours that exceed the standard 40-hour work week
Must be legally authorized to work in the United States without sponsorship, except qualified candidates bilingual in Japanese and English or Chinese and English

Benefits

Comp & perks

Health insurance
Dental insurance
Vision insurance
Disability insurance
Life insurance
Flexible Time Off
Predetermined holidays
401(k) plan
Flexible benefits plans
Business-related travel expense reimbursement
Lodging reimbursement for business-related use
Meal reimbursement for business-related use
Pension plan for eligible administrative and paraprofessional staff
Discretionary bonus plan
Health insurance option for some contingent staff positions
Limited paid sick time for some contingent staff positions
Flexible working environment through the “Workplace for Your Day” model