Principal Product Manager – Growth

PlayOn! Sports

. Own the Growth pod across NFHS Network and MaxPreps, including subscription pricing, packaging, bundling, subscription experience, and experimentation .

Posted 11/12/2026full-timeRemote • United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2C subscription pricing and packaging strategies, with a strong focus on growth experimentation and subscription economics. Capable of leveraging AI tools for automation and data analysis to drive measurable improvements in subscriber retention and revenue outcomes.

Highest-signal resume keywords

B2C Subscription PricingGrowth Experimentation MasterySubscription EconomicsAI Coding ToolsCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Cohort AnalysisChurn DynamicsARPULTV LeversExperiment DesignStatistical RigorModel BuildingData AnalysisSubscription Lifecycle ManagementPricing Strategy

Soft Skills

Influencing Without AuthorityStrategic ThinkingProblem SolvingAdaptabilityCommunication

Tools & Technologies

Claude CodeExperimentation ToolingSubscription Billing PlatformsIdentity Platforms

Industry Keywords

Subscription EconomicsGrowth RoadmapCustomer RetentionRevenue ModelsSports ExperienceStreaming Experience

About the role

Key responsibilities & impact

Own the Growth pod across NFHS Network and MaxPreps, including subscription pricing, packaging, bundling, subscription experience, and experimentation
Design and launch bundles spanning NFHS Network and MaxPreps
Own the B2C subscription lifecycle experience, including purchase, upgrade, downgrade, pause, and win-back
Build an agentic experimentation platform to increase test volume and learning speed
Drive ARPU, LTV, conversion rate, and subscriber retention outcomes
Partner with finance on revenue models, price elasticity, forecasts, and data-backed recommendations
Partner with marketing on offers, messaging, and go-to-market execution
Set pricing and packaging strategy, model impact, test changes, and execute them in production
Lead the growth roadmap across pricing, bundling, conversion, onboarding, and retention
Partner with engineering on subscription and identity platform capabilities and own customer-facing flows
Use Claude Code and AI agents to automate hypothesis generation, test setup, monitoring, analysis, and readouts
Report on experiment results, identify opportunities, and present recommendations to executive leadership
Raise product-team standards for experimentation methodology, subscription economics, and AI-native ways of working

Requirements

What you’ll need

7+ years in product roles, including 5+ years leading B2C subscription pricing, packaging, or growth
Track record of pricing and packaging changes designed, modeled with finance, tested, and shipped in production, with measurable results
Deep fluency in subscription economics: cohort analysis, churn dynamics, ARPU and LTV levers, and lifecycle mechanics of upgrades, downgrades, and pauses
Growth experimentation mastery, including experiment design, statistical rigor, and turning test results into scalable product improvements
Ability to build models, analyses, working prototypes, internal tools, and automations with AI coding tools such as Claude Code
Experience building or scaling experimentation tooling or processes that measurably increased test throughput
Principal-level ability to set strategy, build alignment across engineering, design, marketing, and finance, influence without authority, and make and defend tough tradeoffs
Willingness to question traditional PM artifacts such as PRDs and replace them with faster approaches when appropriate
Experience as the product partner to a subscription billing, entitlements, or identity platform team (nice to have)
Sports and/or streaming experience (nice to have)

Benefits

Comp & perks

Multiple medical insurance plans to choose from
Dental, vision life and disability insurance
Employee Emergency Fund
Company equity (stock options)
Open PTO policy
401K plan with company match
Hybrid/flexible work environment