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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in brand and communications strategy, with a strong ability to lead projects from brief to creative development. Proficient in data analysis and storytelling, with a focus on food and beverage industry insights.
Highest-signal resume keywords
Brand Strategy DevelopmentCreative Brief WritingData Analysis and StorytellingClient Presentation SkillsTeam Leadership and Development
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Brand PlatformsCampaign StrategiesCreative BriefsAudience DiscoveryCompetitor Analysis
Soft Skills
Clear WritingConfident PresentationFeedback ProvisionTrust Building
Tools & Technologies
AI ToolsSocial Listening Tools
Industry Keywords
Food and Beverage ExperienceCultural InsightsMarketing Strategy
About the role
Key responsibilities & impact- Lead strategy on a set of client accounts and projects
- Run discovery on audiences, categories, competitors, and culture
- Turn research into a strategic point of view
- Write challenge briefs and creative briefs
- Partner with creative teams through concepting and provide feedback to keep work on strategy
- Build brand platforms, messaging frameworks, and campaign plans
- Present strategy to clients and build trust with marketing teams
- Direct and develop junior strategists supporting accounts
- Help improve strategy processes across the agency
Requirements
What you’ll need- Three to five years of experience in brand or communications strategy at an agency or brand
- Experience leading a project from brief through creative development
- Clear writing and confident presentation skills
- Comfort with data and ability to find stories in foot traffic, sales, and social listening
- Understanding of how social and culture shape what people eat and where they go
- Ability to use AI tools to work faster and check their output
- Care about food, restaurants, and the people who eat there
- Portfolio showing three to five projects led or shaped, such as brand platforms, campaign strategies, or creative briefs
- Restaurant or food and beverage experience is a plus
Benefits
Comp & perks- Full-time employment
- Remote work