Head of Marketing

Plotline

. Build and own the company's pipeline engine .

Posted 10/21/2026full-timeSan Francisco • California • United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in building and managing outbound marketing programs, with a strong focus on pipeline generation and revenue growth. Proficient in analyzing funnel metrics and reporting on key performance indicators to drive strategic decision-making.

Highest-signal resume keywords

B2B SaaS MarketingOutbound Program ManagementPipeline Target OwnershipCRM Tools ProficiencyFunnel Metrics Reporting

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Pipeline GenerationDemand GenerationA/B TestingConversion Rate OptimizationData Analysis

Soft Skills

Strategic ThinkingLeadershipCommunication

Tools & Technologies

OutreachSalesloftApolloClayZoomInfoSales NavigatorHubSpotSalesforce

Industry Keywords

Marketing StrategyAccount SelectionLead Handoff CriteriaCAC ReportingROI Analysis

Tech Stack

Tools & technologies

Apollo

About the role

Key responsibilities & impact

Build and own the company's pipeline engine
Set the marketing strategy and build the marketing team
Run the outbound program end to end, including ICP and account selection, list building, messaging, sequencing, and execution across email, LinkedIn, phone, and direct mail
Create target-account lists, lead-handoff criteria, and pipeline targets with Sales leadership
Review conversion data with Sales weekly
Write and standardize positioning and outbound messaging
Produce case studies, one-pagers, landing pages, and sales-enablement assets
Test segments, subject lines, offers, and channels and document results
Own the marketing budget
Report pipeline, CAC, and ROI to leadership and the board monthly
Run additional channels such as hosted events, industry forums and communities, podcasts, and partner co-marketing
Track each channel based on pipeline created and cost per opportunity
Deliver $1.5M in qualified pipeline by 90 days
Deliver $10M in qualified pipeline by 12 months
Establish 2–3 additional measurable inbound pipeline channels within 12 months

Requirements

What you’ll need

8+ years in B2B SaaS marketing or growth
3+ years leading a marketing or demand generation function at an early- or growth-stage company
Experience building and running an outbound program that sourced pipeline and revenue, with measurable results including meetings, pipeline $, and conversion rates
Hands-on experience with sequencing, data, and CRM tools such as Outreach, Salesloft, Apollo, Clay, ZoomInfo, Sales Navigator, HubSpot, Salesforce, or related tools
Experience writing and A/B testing outbound copy
Experience owning a pipeline or revenue target jointly with Sales
Experience reporting on funnel metrics, conversion rates, attribution, and forecasts
Experience owning the marketing budget and reporting on pipeline, CAC, and ROI to leadership and the board
Paid acquisition experience is nice to have
Experience running events, communities, or partnerships that sourced pipeline is nice to have
Experience launching marketing in a new market, segment, or region is nice to have
Experience with product-led or sales-assisted motions is nice to have

Benefits

Comp & perks

No benefits, perks, or compensation extras are specified in the posting