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Campaign Operations Manager – Temporary
PLUM Commercial Real Estate Lending. Build, configure, launch, and manage customer campaigns in Instantly and SmartReach.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing outbound email campaigns with a strong focus on email deliverability, sender reputation, and campaign optimization. Proficient in using Instantly and SmartReach, with a solid understanding of data management and quality assurance practices.
Highest-signal resume keywords
Email Campaign ManagementInstantly ExperienceSmartReach ExperienceEmail Deliverability ExpertiseData Management Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Email DeliverabilityCampaign ConfigurationData ValidationExcel SkillsContact ManagementQA PracticesCampaign OptimizationInbox Warm-UpBounce ManagementSegmentation
Soft Skills
Attention to DetailWritten CommunicationGood Judgment
Tools & Technologies
Microsoft 365Google WorkspaceSalesforceHubSpotMicrosoft Dynamics 365
Industry Keywords
Financial ServicesCommercial LendingCommercial Real EstateMortgageB2B Fintech
About the role
Key responsibilities & impact- Build, configure, launch, and manage customer campaigns in Instantly and SmartReach.
- Manage multiple customer campaigns, sending accounts, inboxes, and sequences simultaneously.
- Upload, map, validate, and QA prospect lists before campaigns go live.
- Configure sending schedules, daily limits, inbox rotation, reply routing, sequences, and campaign settings.
- Manage campaigns targeting existing customer relationships for reactivation and newly sourced prospects.
- Perform pre-launch QA of audiences, messaging, sending accounts, exclusions, and settings.
- Maintain campaign calendars and keep launches moving against committed timelines.
- Manage lookalike sending accounts and domains protecting customers' primary email domains.
- Coordinate and monitor inbox warm-up, sending ramp-up, and daily sending volumes.
- Monitor sender reputation, bounce rates, spam signals, unsubscribes, and deliverability indicators.
- Troubleshoot sending-account connections, reply routing, campaign configuration, and platform issues.
- Work with Microsoft 365 and Google Workspace sending environments.
- Identify deliverability problems early and take or recommend corrective action.
- Prepare campaign audiences with Data Science and Account Management teams.
- Validate contact files, identify data-quality issues, and manage contacts, exclusions, blacklists, and suppression lists.
- Assign contacts to the appropriate loan originator, salesperson, territory, sending account, and campaign.
- Coordinate contact enrichment and data corrections; maintain data hygiene.
- Translate approved customer messaging into executable campaign sequences.
- QA AI-generated and personalized outreach, personalization fields, variables, and prospect-specific content.
- Monitor active campaigns daily and track sending, delivery, replies, responses, bounces, unsubscribes, and other indicators.
- Identify abnormal campaign behavior, escalate issues, and pause or adjust campaigns when intervention is required.
- Optimize sending volumes, sequencing, timing, and configuration based on performance.
- Ensure customer replies are routed to the appropriate real inbox or team member.
- Distinguish meaningful business responses from automated replies, out-of-office messages, unsubscribes, and other non-actionable responses.
- Provide Account Managers with campaign status and performance information.
- Maintain reporting on contacts loaded, contacts reached, sending volume, replies, meaningful responses, and agreed-upon KPIs.
- Surface campaign risks, delays, dependencies, and blockers.
- Document campaign setup, changes, issues, and resolutions.
- Support campaign performance reviews and identify improvement opportunities.
- Partner with Account Management to align execution with customer expectations and commitments.
Requirements
What you’ll need- Hands-on experience managing outbound email campaigns.
- Direct experience with Instantly and SmartReach required.
- Strong understanding of email deliverability, domain reputation, inbox warm-up, sending limits, bounce management, and sender health.
- Experience managing multiple sending accounts and inboxes.
- Experience importing and managing large prospect/contact lists.
- Strong Excel/CSV skills, including filtering, validation, deduplication, and field mapping.
- Ability to troubleshoot campaign-platform and email-account configuration issues independently.
- Exceptional attention to detail and strong QA habits.
- Ability to manage multiple customers, campaigns, and deadlines simultaneously.
- Strong written communication skills and good judgment around outbound messaging.
- Nice to have: experience in financial services, commercial lending, commercial real estate, mortgage, banking, or B2B fintech.
- Nice to have: experience with Salesforce, HubSpot, or Microsoft Dynamics 365.
- Nice to have: experience with CRM-integrated outreach.
- Nice to have: experience with AI-generated or highly personalized outbound messaging.
- Nice to have: experience working in a managed-service environment.
- Nice to have: understanding of contact enrichment, segmentation, suppression lists, and CRM data hygiene.
Benefits
Comp & perks- A fast-paced, collaborative startup culture with high visibility.
- Autonomy, flexibility, and a flat corporate structure that gives you the opportunity for your direct input to be realized and put into action.
- Opportunity to make a meaningful impact in building a company and culture.
- Equity in a financial technology startup.
- Generous health, dental, and vision coverage for employees and family members + 401K.
- Eleven paid holidays and unlimited discretionary vacation days.
- Competitive compensation and bonus potential.