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Plusgrade

Senior Product Manager

Plusgrade

. Own the product strategy, roadmap, and delivery for Plusgrade’s AI Traffic Controller reach and marketing products .

Posted 11/6/2026full-timeToronto • CanadaSenior💰 CA$120,000 - CA$130,000 per yearWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in product management with a focus on customer engagement, lifecycle marketing, and AI-driven decision-making. Proficient in defining product strategies, analyzing data for audience segmentation, and collaborating across diverse teams to drive product success.

Highest-signal resume keywords
Product Management ExperienceCustomer EngagementLifecycle MarketingKPI MeasurementAI Fluency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills
Audience SegmentationTriggered CampaignsMarketing AutomationAnalytics ToolsA/B TestingRequirements WritingDecision DocumentationData AnalysisProduct StrategyRoadmap Development
Soft Skills
Clear CommunicationStakeholder Leadership
Industry Keywords
Consent RequirementsPrivacy RegulationsMessaging RequirementsBehavioral DataTransactional DataPreference DataEngagement MetricsIncremental RevenueCommercial AlignmentCross-Functional Collaboration

About the role

Key responsibilities & impact
  • Own the product strategy, roadmap, and delivery for Plusgrade’s AI Traffic Controller reach and marketing products
  • Help loyalty program partners connect with members through email, WhatsApp, SMS, website placements, and other partner channels
  • Turn behavioural, transactional, and preference signals into audience segments, triggered programs, and experiments
  • Improve reach, engagement, conversion, and incremental revenue
  • Define requirements, consent and preference needs, KPIs, and tradeoffs
  • Work across engineering, design, data, marketing, commercial, partner success, legal, and privacy teams
  • Guide products from discovery through launch and iteration
  • Shape targeting, timing, and channel decisions using intelligent signals and experimentation
  • Apply judgment regarding quality, privacy, and AI limitations

Requirements

What you’ll need
  • 3+ years of product management experience
  • Experience owning customer engagement, CRM, lifecycle marketing, marketing automation, or messaging products
  • Track record of shipping capabilities across at least two channels
  • Experience turning behavioural, transactional, and preference data into audience segments, triggered or lifecycle campaigns, and product decisions
  • Experience with KPIs, dashboards or analytics tools, A/B or holdout tests, and measuring incremental impact
  • Ability to write requirements and decision documents
  • Ability to explain complex tradeoffs and align technical and commercial teams
  • Knowledge of consent, opt-in, privacy, and messaging requirements across regions and partners
  • Demonstrated AI fluency in product work
  • Clear, accessible communication and strong stakeholder leadership

Benefits

Comp & perks
  • RRSP Matching
  • Comprehensive Health Plans
  • Flexible Paid Time Off
  • Travel Experience Perk
  • Annual Wellness Perk
  • Commuter Perk
  • Tenure-Based Work From Anywhere Program
  • Parental Leave Top Up
  • Adventure Pass
  • Learning Allowance
  • Autonomy, flexibility, and room to grow
  • Feedback regardless of outcome in the recruitment process