Senior Marketing Automation Strategist

POD Marketing Inc.

. Manage, configure, and optimize client Marketing Automation Platforms including HubSpot, ActiveDEMAND, and FURTHER.

Posted 11/10/2026contractCalgary • CanadaSenior💰 CA$75,000 - CA$85,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing and optimizing Marketing Automation Platforms and CRM integrations, with a strong focus on data mapping, compliance, and multi-channel lifecycle campaigns. Proficient in technical troubleshooting and client communication, ensuring seamless execution of marketing strategies.

Highest-signal resume keywords

Marketing Automation Platforms ManagementCRM IntegrationsData Mapping and SynchronizationLead-Scoring ModelsHIPAA Compliance

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

HubSpotActiveDEMANDSalesforce Marketing CloudAPIsHTMLCSSLead Routing WorkflowsMulti-Touch Lead ScoringEmail Template DebuggingData Normalization

Soft Skills

Attention to DetailClient CommunicationTechnical Problem-Solving

Tools & Technologies

ZapierMakeTracking PixelsDynamic Content BlocksPop-Up Engine Logic

Industry Keywords

SaaSHealthcare ComplianceMulti-Channel MarketingLifecycle CampaignsData Dictionaries

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Manage, configure, and optimize client Marketing Automation Platforms including HubSpot, ActiveDEMAND, and FURTHER.
Manage CRM platforms including HubSpot and WelcomeHome
Manage integrations, APIs, field mappings, and synchronization rules across client systems
Build, test, and optimize lead-routing workflows, multi-touch lead-scoring models, SLA notification triggers, and lifecycle-stage rules
Oversee contact database health, field normalization, deduplication protocols, and HIPAA/privacy/consent compliance
Construct scalable email and landing-page modular templates, dynamic content blocks, pop-up engine logic, and tracking pixels
Execute end-to-end multi-channel lifecycle campaigns, dynamic email workflows, automation logic, and list segmentation
Serve as the dedicated technical expert on client strategy calls
Review technical builds, campaign configurations, and branching logic before client deployment
Act as the primary escalation point for technical bugs, API failures, and synchronization errors
Build lead-attribution models, pipeline-performance dashboards, and platform diagnostic reports
Document account-specific technical blueprints, data dictionaries, and integration specifications

Requirements

What you’ll need

Legally able to work in Canada and located in Calgary, AB
4–6+ years of hands-on experience managing marketing automation platforms and CRM integrations within an agency or SaaS setting
Deep technical expertise in platforms like HubSpot, ActiveCampaign, or Salesforce Marketing Cloud
Strong understanding of CRM architecture
Proven ability to map data schemas, configure bi-directional syncs, and leverage middleware such as Zapier, Make, custom webhooks, and APIs
Strong attention to detail regarding conditional logic, data formatting, lead scoring, and system triggers
Ability to explain complex technical architecture clearly and confidently to non-technical client stakeholders
Experience with CRMs or healthcare/compliance-heavy industries is a nice-to-have
Basic understanding of HTML/CSS for email template and web form debugging is a nice-to-have
Working knowledge of multi-channel lifecycle marketing, including email, SMS, and CRO, is a nice-to-have

Benefits

Comp & perks

Three weeks of paid vacation
Twelve flex days
A Passion Day to spend however you choose
Company-wide MeMonday to prioritize mental health
Thirty-day remote work policy
Twenty-six hours of paid volunteer time each year
Comprehensive benefits package including health, dental, vision, and spending accounts
Mentorship program
In-house leadership development program
DiSC communication training
Ongoing learning opportunities
Regular one-on-one check-ins
Quarterly performance conversations
Culture of continuous feedback
Discounts with local vendors
Bright, modern downtown Calgary office with coffee and snacks