Tiktok Ads Specialist

PODEAN

. Build, launch, and manage TikTok Shop ad campaigns, including GMV Max and other relevant campaign types .

Posted 11/1/2026full-timeRemote • PhilippinesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing TikTok Shop ad campaigns, optimizing for GMV Max, ROAS, and profitability while leveraging performance data to drive strategic decisions. Proficient in collaborating with cross-functional teams to align campaign strategies with product launches and promotional activities.

Highest-signal resume keywords

TikTok Shop Paid Media ManagementCampaign Optimization Against ROASPerformance Data AnalysisEcommerce Campaign ScalingClear Communication Skills

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Campaign ManagementPerformance MonitoringBudget PacingData AnalysisTesting Plan DevelopmentReporting WorkflowsEcommerce StrategyCreative Asset MatchingEfficiency ImprovementRisk Identification

Soft Skills

CollaborationProblem-SolvingAdaptabilityCommunication

Tools & Technologies

TikTok Shop Seller CenterShopifyAffiliate Programs

Industry Keywords

GMV MaxDTC Performance MetricsEcommerce CampaignsCreator ContentAffiliate Marketing

About the role

Key responsibilities & impact

Build, launch, and manage TikTok Shop ad campaigns, including GMV Max and other relevant campaign types
Match products, offers, and creative assets to appropriate campaign structures
Monitor performance and budget pacing daily, adjusting spend and settings to meet client growth and profitability goals
Identify underperforming campaigns and take timely action to improve efficiency
Scale winning products and creative when performance supports increased spend
Maintain accurate campaign setup, tracking, and reporting across accounts
Develop structured tests for products, creator content, hooks, offers, and campaign approaches
Maintain a testing plan and learning log
Share performance learnings with strategists, affiliate teams, and creative support
Align paid media priorities with product launches, creator activity, and promotional calendars
Recommend scaling plans balancing spend growth with ROAS, efficiency, and profitability targets
Stay current on TikTok feature rollouts, trends, and platform updates
Prepare weekly performance reports with insights, actions taken, and next steps
Flag performance changes, pacing issues, and emerging risks early
Collaborate with the TikTok Shop strategist and wider team on growth planning, creator briefs, product focus, and campaign planning

Requirements

What you’ll need

Hands-on experience managing TikTok Shop paid media, including GMV Max
Experience building, optimizing, and scaling ecommerce campaigns against ROAS and profitability goals
Strong understanding of how creator content, affiliates, product performance, and promotions affect TikTok Shop ads
Ability to analyze performance data, diagnose changes, and turn findings into specific actions
Experience managing multiple accounts or competing priorities in a fast-moving environment
Clear written and verbal communication skills, with the ability to explain performance to internal teams and clients
Agency experience managing multiple ecommerce brands (nice to have)
Experience with TikTok Shop Seller Center and affiliate programs (nice to have)
Familiarity with Shopify and broader DTC performance metrics (nice to have)
Experience building repeatable reporting, testing, or optimization workflows (nice to have)

Benefits

Comp & perks

Competitive compensation aligned to experience and market benchmarks
Global collaboration with experts across regions and time zones
Career growth and development opportunities
Fully paid month-long sabbatical after the 5-year anniversary
Travel reimbursement/travel stipend after the 5-year anniversary
Positive-energy culture grounded in respect, inclusion, and accountability
Meaningful impact helping progressive brands grow
Remote-first culture