Social & Content Lead

PointFive

. Create social-native content end to end, including short video, carousels, infographics and posts .

Posted 11/1/2026full-timeTel Aviv • IsraelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in creating engaging social-native content, including videos, infographics, and posts, while optimizing for search and AI engines. Proven ability to grow organic followings and collaborate effectively with leadership to amplify brand voice.

Highest-signal resume keywords

Content CreationSocial Media StrategyData-Driven Content DevelopmentB2B Marketing ExperienceStrong English Writing Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Video ProductionInfographic DesignContent OptimizationResearch AnalysisBlog WritingData VisualizationSocial Media ManagementContent Performance AnalysisInterviewing SkillsContent Strategy

Soft Skills

CollaborationCreativityAdaptabilityCommunicationStorytelling

Tools & Technologies

LinkedInXContent Management SystemsAnalytics ToolsSEO Tools

Industry Keywords

B2BTech IndustryOrganic GrowthContent FunctionSocial-Native Content

About the role

Key responsibilities & impact

Create social-native content end to end, including short video, carousels, infographics and posts
Turn PointFive Labs research into launch posts, short videos, data-driven threads, charts and report narratives
Own organic growth on LinkedIn and X
Run a weekly publishing rhythm across the company page, founders and engineers
Build executive voices by shaping founders' and leaders' points of view and helping them post consistently
Build employee voice and enable engineers, researchers and sellers to share their work
Optimize published content for search and AI answer engines
Write website blog posts, research pages and answers
Collaborate closely with the VP Marketing
Analyze channel performance and scale effective formats and topics
Interview founders, researchers, customers and experts
Establish the content function as PointFive's first dedicated content creator

Requirements

What you’ll need

3+ years creating content for social at a B2B or tech company
Portfolio demonstrating self-created social content across video, carousels, infographics and posts
Strong English writing skills, from sharp posts to long blog pieces
Experience turning research or data into shareable content
Experience growing a following from a small base at a B2B startup
Active on LinkedIn and/or X with understanding of content performance
Ability to interview experts and write in their voice
Understanding of how search and answer engines select sources
Hands-on content creation experience
Willingness to publish frequently and accept that some content may underperform
Portfolio and CV required for application

Benefits

Comp & perks

Direct access to founders and leadership
Room to publish without layers of approval
Credit for the work, and a byline when it's yours
Original research and data from PointFive Labs
Early-stage leverage and direct impact on category positioning