Community Marketing Manager

Pontosense

. Make Silvie's community the face of the brand .

Posted 11/11/2026full-timeKitchener • CanadaMid-LevelSenior💰 CA$75,000 - CA$95,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrated ability to build and manage social channels and communities, with a focus on creating engaging organic content and measuring campaign performance. Proficient in video shooting and editing, with experience in collaborating with home care agencies and developing ambassador and referral programs.

Highest-signal resume keywords

Community BuildingVideo Shooting And EditingMarketing Campaign ManagementTestimonial System ManagementAmbassador And Referral Program Development

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Video EditingContent CreationCampaign MeasurementSocial Media ManagementTestimonial CollectionOrganic Content Publishing

Soft Skills

Interviewing SkillsHands-On ExecutionCollaboration

Industry Keywords

Home CareSenior ExperienceAEO ContentSEO-Driven Content

About the role

Key responsibilities & impact

Make Silvie's community the face of the brand
Film and interview customers, families and care teams
Plan, shoot, edit and publish organic social content weekly
Build and manage the testimonial collection, approval and organisation system
Partner with home care agencies and caregivers to tell stories about aging at home
Plan and launch campaigns for the national launch, key moments and new markets
Measure campaign performance
Grow and manage the Ambassador Programme and referral programme
Share customer feedback with product and support teams
Build Silvie's community and social presence as the brand scales

Requirements

What you’ll need

Experience building a social channel or community, with demonstrable numbers
Ability to shoot and edit original video
Comfortable interviewing real people on camera
Ability to plan, launch and measure marketing campaigns
Ability to manage social channels and publish organic content weekly
Ability to build and manage testimonial systems
Ability to work with home care agencies and caregivers
Ability to develop ambassador and referral programmes
Fast-paced, hands-on execution style
Bonus: ambassador or referral programmes, AEO or SEO-driven content, home care or senior experience

Benefits

Comp & perks

Opportunity for equity
A sensor for your parents, on us
Health, dental and vision benefits
Hybrid in Toronto or Waterloo
Direct access to the leadership team. No layers.