Founding DTC Growth Marketing Manager

Pontosense

. Own Silvie’s search, paid advertising, and social channels .

Posted 10/26/2026full-timeToronto • CanadaMid-LevelSenior💰 CA$100,000 - CA$150,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing SEO, paid advertising, and social media channels to drive growth for consumer or DTC brands. Proven ability to analyze campaign performance, optimize conversion rates, and collaborate effectively across teams.

Highest-signal resume keywords

SEO ManagementPaid AdvertisingSocial Media StrategyCampaign AnalysisConsumer Brand Growth

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

SEOPaid AdsSocial Media ManagementCampaign OptimizationConversion Rate OptimizationData AnalysisPerformance TrackingCreative TestingBudget ManagementGrowth Strategy

Soft Skills

Advertising JudgmentCreative TasteAdaptabilityCollaborationDecision-Making

Tools & Technologies

MetaGoogle AdsAnalytics ToolsSocial Media PlatformsLanding Page Builders

Industry Keywords

DTC BrandConsumer GrowthAcquisition ChannelsChannel ROIBrand Collaboration

About the role

Key responsibilities & impact

Own Silvie’s search, paid advertising, and social channels
Plan, launch, analyze, and optimize campaigns
Run SEO and AI search (AEO) so Silvie appears in relevant family safety searches
Manage Meta, Google, and new paid channels, including targeting, creative tests, budgets, and bids
Build organic social content and creator programs with Brand
Test landing pages, offers, and checkout flows to improve conversion
Track and report CAC, conversion, and channel ROI weekly
Scale repeatable acquisition channels based on performance data
Collaborate with the Head of Brand and Marketing on brand and creative
Collaborate with Product on the website and funnel
Build the growth playbook and potentially lead a growth team as Silvie scales

Requirements

What you’ll need

Experience growing a consumer or DTC brand
Hands-on experience running SEO, paid ads, and social
Ability to show campaigns, content, and performance numbers
Strong advertising judgment and creative taste
Ability to make decisions with limited data and adapt based on results
Willingness to work hands-on across multiple channels rather than specialize in one
Willingness to execute work directly rather than brief agencies

Benefits

Comp & perks

A sensor for your parents, on us
Health, dental and vision benefits
Hybrid in Toronto or Waterloo
Direct access to the leadership team
Fair pay; impact decides your pay and path, not tenure
Opportunity to grow into leading a growth team