Founding Head of Brand and Marketing

Pontosense

. Own Silvie’s positioning, voice, identity and creative standards .

Posted 10/26/2026full-timeToronto • CanadaLead💰 CA$150,000 - CA$200,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in brand positioning, integrated marketing strategy, and consumer engagement, with a strong focus on measurable results and creative decision-making. Proven ability to manage budgets, lead campaigns, and build partnerships that drive brand recognition and growth.

Highest-signal resume keywords

Brand BuildingIntegrated Marketing StrategyP&L ManagementEnd-to-End Marketing ExecutionConsumer Engagement

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Brand PositioningCampaign ManagementMarketing Budget ManagementAffiliate Program DevelopmentGo-to-Market StrategyCreative Decision-MakingConsumer InsightsPerformance Metrics AnalysisContent DirectionSocial Media Marketing

Soft Skills

Independent WorkLeadershipCollaborationCreativityStrategic Thinking

Industry Keywords

Consumer BrandFashionBeautyLifestyleCPGCultural PartnershipsBrand CollaborationsMarketing CalendarCreator PartnershipsMarket Strategy

About the role

Key responsibilities & impact

Own Silvie’s positioning, voice, identity and creative standards
Direct content and messaging across social, email, app and push channels
Own the integrated marketing plan, calendar and budget for brand, launch, creators and growth
Lead Silvie’s commercial launch in January 2027 and campaign around the TV moment
Select and manage creators, cultural partnerships and brand collaborations
Build and operate the affiliate programme, including partner rewards
Develop a deep understanding of the adult child buying Silvie for a parent
Shape distribution and go-to-market strategy with the CEO
Run marketing end to end and deliver strategic ideas and measurable results
Sit at the leadership table and serve as the final creative decision-maker
Deliver year-one brand recognition, launch conversion, creator and partner performance, affiliate customer acquisition and an unexpected successful idea

Requirements

What you’ll need

Proven ability to build a brand that people show off, not just buy
Experience building a consumer brand in fashion, beauty, lifestyle or CPG
Experience owning both brand and marketing results
Ability to reach the right people and earn their attention
Experience owning a P&L or in-house marketing budget
Experience running marketing end to end, from idea through launch to results
Taste and a demonstrable portfolio of work
Preference for in-house brand-building experience rather than agency or consulting-side advising
Ability to work independently without a large team
Willingness to define a category and write the playbook
Willingness to execute rather than only set vision and hand off execution

Benefits

Comp & perks

Equity
A sensor for your parents, on us
Health, dental and vision benefits
Hybrid in Toronto or Waterloo, or remote if that is where you do your best work