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Pontosense

Founding Head of Brand Marketing

Pontosense

. Own Silvie’s brand positioning, voice, identity and creative standard .

Posted 9/28/2026full-timeToronto • CanadaLead💰 CA$150,000 - CA$200,000 per yearWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in brand positioning, creative decision-making, and strategic market insights to effectively launch and promote products. Capable of building strong partnerships and managing affiliate programs to enhance brand visibility and engagement.

Highest-signal resume keywords
Brand PositioningCreative Decision-MakingMarket Strategy DevelopmentPartnership ManagementAudience Engagement

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Soft Skills
Proven TasteAbility to Earn AttentionDesire to Define a Category
Industry Keywords
Commercial LaunchAffiliate ProgrammeCultural MomentsCreative StandardsGo-To-Market Strategy

About the role

Key responsibilities & impact
  • Own Silvie’s brand positioning, voice, identity and creative standard
  • Lead the commercial launch and campaign around the January TV moment
  • Select creators, partners and cultural moments
  • Build and manage the affiliate programme and partner rewards
  • Develop a deep understanding of the adult child who buys Silvie for a parent
  • Shape distribution and go-to-market alongside the CEO
  • Provide strategic insight and ideas that bring Silvie to market
  • Sit at the leadership table and make final creative decisions

Requirements

What you’ll need
  • Proven taste and ability to demonstrate it
  • Experience building a brand that people show off, not just buy
  • Ability to reach the right people and earn their attention
  • Desire to define a category, not compete in one

Benefits

Comp & perks
  • Equity
  • Health, dental and vision benefits
  • Hybrid in Toronto or Waterloo, or remote if that is where you do your best work
  • A sensor for your parents, on us
  • Seat at the leadership table and final say on the brand
  • Impact decides your pay and your path, not tenure