Growth Marketer

Pontosense

. Own growth for Silvie, Pontosense's consumer product .

Posted 9/28/2026full-timeToronto • CanadaMid-LevelSenior💰 CA$90,000 - CA$130,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in driving growth through SEO and AEO strategies, with a strong focus on analytics, conversion metrics, and experimental design. Capable of building a growth engine from the ground up, ensuring measurable outcomes and effective collaboration in a hybrid work environment.

Highest-signal resume keywords

SEOAEOGrowth ExperimentationTraffic AnalysisConversion Metrics

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

SEOAEOTraffic AnalysisConversion MetricsGrowth Experimentation

Soft Skills

Analytical ThinkingIndependent WorkCollaboration

Tools & Technologies

AI Tools

Industry Keywords

Growth EngineConsumer ProductMedia CoveragePurchase ConversionFunnel Management

About the role

Key responsibilities & impact

Own growth for Silvie, Pontosense's consumer product
Manage SEO and AEO so Silvie ranks and is cited for relevant buyer questions
Own website messaging, user understanding, and purchase conversion
Manage the funnel from first visit to first sensor in a home
Lead publications and PR placements and stories
Design, run, measure, and scale growth experiments
Track traffic, conversion, cost per customer, and improvement actions
Report to the CEO and collaborate with the Head of Brand Marketing
Build the growth engine ahead of the January 2027 commercial launch
Deliver year-one outcomes including search rankings, launch conversion, declining customer acquisition cost, media coverage, and a visible testing rhythm

Requirements

What you’ll need

Experience growing something from the numbers up, with demonstrable results
Comfortable with analytics and headlines
Willingness to run tests and experiments
Ability to build a growth engine rather than maintain an existing one
Experience with SEO and AEO
Ability to analyze traffic, conversion, and cost-per-customer metrics
Ability to work independently without a large supporting team
Willingness to work in a hybrid Toronto or Waterloo environment, or remotely
Must complete an initial interview, short case, and final interview in person
Must be able to work effectively with AI tools in the hiring process

Benefits

Comp & perks

A sensor for your parents, on us
Opportunity for equity
Health, dental and vision benefits
Hybrid in Toronto or Waterloo, or remote if that is where you do your best work
Direct access to the leadership team
Impact decides your pay and your path, not tenure
Inclusive and accessible workplace
Hiring-process accommodations for disabilities or special needs