Lifecycle Marketing Manager

Pontosense

. Own the full customer journey from first visit to long-term fan across email, SMS, push and in-app channels .

Posted 11/4/2026full-timeToronto • CanadaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in building lifecycle and CRM programs, focusing on customer engagement and retention strategies. Proficient in utilizing tools for journey design and analytics to enhance user experience for families and older adults.

Highest-signal resume keywords

Lifecycle Program DevelopmentCRM Tools ProficiencyCopywriting SkillsCustomer Journey DesignData-Driven Decision Making

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lifecycle Program BuildingCRM Program DevelopmentA/B TestingCohort AnalysisFunnel Optimization

Soft Skills

CollaborationEmpathyCommunication

Tools & Technologies

KlaviyoBrazeCustomer.ioHubSpot

Industry Keywords

Consumer BrandDTCSubscription ModelHealth and WellnessCaregiving

About the role

Key responsibilities & impact

Own the full customer journey from first visit to long-term fan across email, SMS, push and in-app channels
Build lifecycle and CRM programs from scratch
Create journeys that help adult children onboard parents and address privacy concerns
Develop onboarding that gets homes set up and families seeing useful insights in the first week
Create weekly digests and in-app moments that establish everyday usage habits
Build Founding Families and referral programs
Develop retention and win-back programs
Create meaningful segments for buyers, parents, direct, agency and carrier families
A/B test journeys, timing and copy
Build dashboards for activation, retention, referral and churn
Listen to support calls and read customer replies to inform journey design
Collaborate with growth, content, product and customer support
Report to the CEO

Requirements

What you’ll need

3 to 6 years of experience building lifecycle or CRM programs for a consumer, DTC, subscription or app brand
Hands-on experience with tools like Klaviyo, Braze, Customer.io or HubSpot
Ability to build lifecycle journeys independently
Strong copywriting skills
Comfortable working with cohorts, funnels and tests
Care about older adults and their families
Bonus: experience in health, wellness or caregiving; hardware with a subscription; referral or loyalty programs
Must be able to work in a hybrid arrangement in Toronto or Waterloo

Benefits

Comp & perks

Opportunity for equity
A sensor for your parents, on us
Rest well, it's part of the job
Health, dental and vision benefits
Hybrid in Toronto or Waterloo