SEO/AEO Specialist

Pontosense

. Build Silvie's organic discovery program across Google, AI Overviews, ChatGPT, Perplexity, Gemini and trusted communities .

Posted 11/11/2026full-timeKitchener • CanadaJuniorMid-Level💰 CA$70,000 - CA$90,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in growing organic traffic through effective SEO strategies, including keyword research, on-page optimization, and technical fixes. Proficient in utilizing analytics tools to track performance and improve content alignment with user needs, particularly in the health and caregiving sectors.

Highest-signal resume keywords

Organic Traffic GrowthKeyword ResearchOn-Page SEOSearch Console ProficiencyContent Strategy Development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

SEO AuditingTechnical SEOContent StructuringSchema ImplementationAEO ExperimentationGEO ExperimentationAnalytics ReportingContent PublishingKeyword Brief CreationInternal Linking

Soft Skills

Clear WritingEffective EditingCustomer Alignment

Tools & Technologies

GA4AhrefsSemrushWebflowWordPress

Industry Keywords

Consumer BrandDTCSubscriptionHealthCaregivingWellnessOrganic SearchAI CitationsContent AuthorityUser Engagement

Tech Stack

Tools & technologies

WordPress

About the role

Key responsibilities & impact

Build Silvie's organic discovery program across Google, AI Overviews, ChatGPT, Perplexity, Gemini and trusted communities
Create an answer library addressing families' questions about falls, aging at home and caregiving
Develop structured content, schema and FAQs to improve AI citations
Track where Silvie appears in AI answers
Improve site speed, indexing, schema and internal linking with the web and product team
Create comparison and buyer pages covering cameras, wearables and medical alert buttons
Build authority through earned mentions, partner pages and expert content
Create dashboards for rankings, AI citations, organic traffic, sign-ups and revenue
Read support tickets and listen to customer calls to align content with families' questions
Produce an SEO and AEO audit and clear plan within the first 90 days
Launch and measure the first 20 to 30 core answer pages
Establish baselines for rankings, organic traffic and AI citations
Grow organic search and AI referrals into a source of sign-ups over 6 to 12 months

Requirements

What you’ll need

Roughly 2 to 5 years of experience growing organic traffic for a consumer, DTC, subscription, health or app brand
Hands-on experience with keyword research, briefs, on-page SEO, technical fixes and publishing
Experience experimenting with AEO and GEO, with the ability to show where content gets cited by AI tools
Proficiency with Search Console, GA4, Ahrefs or Semrush, and a CMS such as Webflow or WordPress
Ability to write clearly or edit writers effectively
Care for older adults and their families
Bonus: health, wellness or caregiving content experience
Bonus: schema and structured data experience
Bonus: programmatic SEO experience

Benefits

Comp & perks

Opportunity for equity
A sensor for your parents, on us
Health, dental and vision benefits
Hybrid in Toronto or Waterloo
Direct access to the leadership team
Opportunity to grow into leading content and search as Silvie scales