SEO/AEO Specialist

Pontosense

. Build Silvie's organic discovery program across Google, AI Overviews, ChatGPT, Perplexity, Gemini and trusted communities .

Posted 11/7/2026full-timeToronto • CanadaJuniorMid-Level💰 CA$70,000 - CA$90,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in growing organic traffic through effective SEO strategies, including keyword research, on-page optimization, and technical fixes. Proficient in creating structured content and utilizing analytics tools to measure performance and improve user engagement.

Highest-signal resume keywords

Organic Traffic GrowthOn-Page SEOKeyword ResearchSearch Console ProficiencyContent Creation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Keyword ResearchOn-Page SEOTechnical SEOContent StructuringSchema MarkupProgrammatic SEOAEO ExperimentationGEO ExperimentationContent EditingAnalytics Measurement

Soft Skills

Clear WritingEffective EditingEmpathy for Older Adults

Tools & Technologies

Search ConsoleGA4AhrefsSemrushWebflowWordPress

Industry Keywords

Consumer BrandDTCSubscriptionHealthCaregivingWellnessAI CitationsInternal LinkingSite SpeedContent Authority

Tech Stack

Tools & technologies

WordPress

About the role

Key responsibilities & impact

Build Silvie's organic discovery program across Google, AI Overviews, ChatGPT, Perplexity, Gemini and trusted communities
Create clear, trustworthy answer pages about falls, aging at home and caregiving
Develop structured content, schema and FAQs to increase AI citations
Track where Silvie appears in AI answers
Improve site speed, indexing, schema and internal linking with the web and product team
Create comparison and buyer pages covering cameras, wearables and medical alert buttons
Build authority through earned mentions, partner pages and expert content
Create dashboards for rankings, AI citations, organic traffic, sign-ups and revenue
Read support tickets and listen to calls to align content with families' questions
Complete an SEO and AEO audit and establish a clear plan
Publish and measure the first 20 to 30 core answer pages
Establish baselines for rankings, organic traffic and AI citations

Requirements

What you’ll need

2 to 5 years of experience growing organic traffic for a consumer, DTC, subscription, health or app brand
Hands-on experience with keyword research, briefs, on-page SEO, technical fixes and publishing
Experience experimenting with AEO and GEO, with evidence of content being cited by AI tools
Proficiency with Search Console, GA4, Ahrefs or Semrush, and a CMS such as Webflow or WordPress
Ability to write clearly or edit writers effectively
Care for older adults and their families
Bonus: health, wellness or caregiving content experience
Bonus: schema and structured data experience
Bonus: programmatic SEO experience

Benefits

Comp & perks

Opportunity for equity
A sensor for your parents, on us
Rest well, it's part of the job
Health, dental and vision benefits
Hybrid in Toronto or Waterloo