Growth Marketing Manager, Awareness Media

Poshmark

. Develop and execute Poshmark's integrated video media strategy across TV, CTV, and YouTube .

Posted 9/18/2026full-timeRedwood City • California • United StatesMid-LevelSenior💰 $113,725 - $160,637 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Expertise in developing and executing integrated video media strategies across multiple channels, including TV, CTV, and YouTube, with a strong focus on campaign optimization and performance analysis. Proven ability to manage large-scale budgets, negotiate media placements, and translate data insights into actionable strategies.

Highest-signal resume keywords

Integrated Video Media StrategyCampaign ExecutionMedia BuyingPerformance MonitoringAnalytical Fluency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Multi-Million Dollar Campaign ManagementVideo/CTV Campaign SetupPerformance Dashboard BuildingLift StudiesMarketing Mix Modeling

Soft Skills

Strong Negotiation SkillsExcellent Communication SkillsAdaptability

Tools & Technologies

CM360DV360The Trade Desk

Industry Keywords

E-CommerceHigh-Growth BrandMedia and Entertainment TrendsAudience Targeting

About the role

Key responsibilities & impact

Develop and execute Poshmark's integrated video media strategy across TV, CTV, and YouTube
Balance brand awareness with intent objectives
Own end-to-end campaign execution, including planning, media buying, performance monitoring, and optimization
Execute campaigns directly on YouTube and through programmatic placements
Manage media agency relationships for TV, premium CTV, and strategic partnerships
Collaborate with brand, creative, data, engineering, growth, and analytics teams
Design and run structured experiments to evaluate channels and emerging opportunities
Set success metrics and synthesize learnings into actionable recommendations
Identify audience, creative, and buying-strategy levers to improve efficiency and scale
Build scalable media playbooks
Manage dynamic budgets and track KPIs
Translate performance data into insights and action plans for stakeholders
Negotiate rates, added value, and make-goods with networks, platforms, and media partners
Report to the Director of Growth, Awareness

Requirements

What you’ll need

5–8 years managing and executing multi-million dollar campaigns across awareness media channels (TV, CTV/OTT, YouTube), ideally at an e-commerce or high-growth brand
Hands-on-keyboard experience setting up and managing video/CTV campaigns in platforms like CM360, DV360, and The Trade Desk
Demonstrated ability to manage and optimize multiple channels simultaneously
Track record of impact through lift studies, incrementality, and marketing mix modeling (MMM)
Strong negotiation skills and experience securing favorable rates and placements
Analytical fluency, including working with large datasets and building performance dashboards
Ability to design rigorous experiments, interpret results objectively, and deprioritize ineffective ideas
Ability to adapt to shifting seller and shopper initiatives
Excellent written and verbal communication skills
Strong grasp of media and entertainment trends and calendars within the target audience
Ability to work from the Redwood City office three days per week
Legally authorized to work in the United States
Must answer whether United States employment visa sponsorship is required now or in the future

Benefits

Comp & perks

Equity
Performance-based incentives/bonus
Comprehensive benefits package