Senior Paid Search & Social Specialist

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. Own the end-to-end paid acquisition strategy for the French market .

Posted 10/16/2026full-timeLille • FranceSenior💰 €45,000 - €60,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing end-to-end paid acquisition strategies, particularly in the French market, with a strong focus on optimizing campaigns across Google Ads, Meta Ads, and LinkedIn Ads. Proficient in analyzing conversion journeys and automating reporting to drive ROI and enhance collaboration with cross-functional teams.

Highest-signal resume keywords

Paid Search Campaign ManagementGoogle Ads ProficiencyMeta Ads ProficiencyLinkedIn Ads ProficiencyAttribution Models Expertise

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign OptimizationConversion TrackingAudience SegmentationBudget AllocationPerformance ForecastingA/B TestingReporting AutomationAnalytical MindsetROI AnalysisKeyword Optimization

Soft Skills

Concise CommunicationCollaboration

Tools & Technologies

Google AdsMeta AdsLinkedIn AdsAI ToolsCodexClaude

Industry Keywords

Paid Acquisition StrategyConversion RateCustomer Acquisition CostReturn on Ad SpendMulti-Country Environment

Tech Stack

Tools & technologies

TypeScript

About the role

Key responsibilities & impact

Own the end-to-end paid acquisition strategy for the French market
Audit existing accounts and competitors
Segment audiences and intent, and build the overall acquisition plan
Allocate advertising budgets and develop performance forecasts
Dynamically rebalance investment between Search and Social
Structure, launch, and manage Google, Meta, and LinkedIn Ads campaigns on a daily basis
Ensure reliable conversion tracking and connect advertising spend to commercial outcomes
Optimize keywords, audiences, bids, and exclusions
Brief the Design team on visual and copy assets
Optimize landing pages with the Product Marketing team
Maintain a weekly A/B testing cadence
Automate reporting and monitoring alerts
Test new acquisition channels, particularly OpenAI / Generative Search
Track conversions, conversion rate, CAC, attributed revenue, ROI/ROAS, and cost per qualified conversion
Collaborate with the Product Marketing, Design, and Marketing teams

Requirements

What you’ll need

Significant experience managing high-stakes Paid Search & Social campaigns
Ideally gained in an agency or multi-product, multi-country environment
Proficiency in Google Ads, Meta Ads, and LinkedIn Ads
Proficiency in attribution models and conversion journey analysis
Experience automating reporting
Daily use of AI tools, particularly Codex and Claude
Exceptional rigor in campaign setup and configuration
Strong analytical mindset with a focus on ROI
Concise communication skills to align teams

Benefits

Comp & perks

10 additional paid days off (RTT) per year
Profit-sharing bonus (approximately one and a half months’ salary)
Company savings plan
Family health insurance (€45/month) and disability/death coverage
Meal voucher card: €9.20/day (employer contribution: €5.52)
On-site childcare
Large secure parking area with bicycle shelters
Electric vehicle charging stations
Ergonomic workspaces
Free hot and cold beverages
Pastries and fruit baskets
Break room equipped with refrigerators, microwaves, sofas, and a TV screen
Gym with showers and sports equipment
Table tennis tables
Sports courts (petanque and tennis)
Company events and after-work gatherings
Sports classes with a coach
Gift cards
Holiday vouchers
Equipment provided and structured onboarding