Associate Audience Analyst

Power Digital Marketing

. Deliver high-quality audience analyses to support new business appraisals .

Posted 10/23/2026full-timeRemote • ColombiaJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in audience analysis and insights to inform campaign strategies, with a strong ability to manage multiple projects and collaborate effectively across teams. Proficient in leveraging AI technologies and audience platforms to optimize business processes and deliver timely results.

Highest-signal resume keywords

Audience AnalysisData AnalysisProject ManagementAI TechnologiesCollaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Audience InsightsData AnalysisMedia FundamentalsCampaign OptimizationAudience Behavior Analysis

Soft Skills

Organizational SkillsTime ManagementInterpersonal SkillsDependabilityPositive Attitude

Tools & Technologies

AsanaPower Digital's Nova EcosystemNielsenMRI-SimmonsGlobal Web IndexComscore

Industry Keywords

Audience DevelopmentBusiness AppraisalCreative StrategiesTarget AudienceAdvertising Campaigns

About the role

Key responsibilities & impact

Deliver high-quality audience analyses to support new business appraisals
Understand business goals to identify target audiences, including behavior, preferences, and trends
Use audience insights to inform planning, targeting, and creative strategies for campaigns
Manage all new business appraisal audience analysis requirements
Ensure timely and accurate delivery supporting the revenue division
Help complete audience analyses for existing clients based on new business appraisal demand
Research, onboard, and optimize tools and technologies for audience development
Refine and improve audience analysis processes and templates
Participate in team projects, share ideas, and provide constructive feedback
Prioritize tasks, manage multiple assignments, and meet deadlines
Identify challenges and suggest solutions to improve processes and outcomes
Employ AI technologies to optimize business processes
Use Power Digital's Nova ecosystem for departmental work
Complete approximately 25 new business audience requests per month
Complete audience analyses and slides within 3 business days of request
Communicate timelines, roadblocks, delays, pending workflow, and out-of-office days
Use Asana for 100% of task and project management

Requirements

What you’ll need

Proficiency in spoken and written English at an advanced level is required
Experience working with large datasets to analyze audience behavior, preferences, and trends, and leveraging these insights to guide planning, targeting, and creative strategies for advertising campaigns
Foundational understanding of media fundamentals: funnel/campaign structures, tracking, optimization approaches, and channels
Highly dependable, self-starter, high energy, positive attitude with good organization, and time management skills
Ability to manage multiple projects simultaneously, collaborate across different teams, and function in a fast-paced environment
Team-oriented and collaborative, effective interpersonal skills, organized, detail-oriented, and punctual
Familiarity with audience platforms like Nielsen, MRI-Simmons, Global Web Index, or Comscore (Ideal but not required)

Benefits

Comp & perks

Base salary + commission opportunities
Medical Bonus
15 paid vacation days (PTO) per year
Up to 4 hours per quarter for paid Volunteer Time Off (VTO) towards philanthropic endeavors
Fully flex work environment: full-remote, in-office, or hybrid
A one time 400.000 COP Work From Home (WFH) stipend automatically added to your first paycheck
Employee Assistance Program (EAP)
17 observed Colombian national holidays + 2 mental health recharge days per year
Legal benefits like Prima, Cesantias
Paid Social Security
Unlimited opportunities for growth & leadership within a rapidly growing firm
Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
Quarterly awards including prize money and recognition for outstanding performance
Opportunities to be involved in company DEI initiatives