Associate Audience Analyst

Power Digital Marketing

. Deliver high-quality audience analyses to support new business appraisals .

Posted 10/27/2026full-timeRemote • Mexico, ColombiaJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in audience analysis and campaign strategy development, leveraging insights from large datasets to inform business appraisals and optimize processes. Proficient in managing multiple projects and collaborating effectively across teams in a fast-paced environment.

Highest-signal resume keywords

Audience AnalysisData AnalysisProject ManagementCampaign Strategy DevelopmentAI Technologies

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Audience InsightsData AnalysisMedia FundamentalsCampaign StructuresOptimization Approaches

Soft Skills

Effective Interpersonal SkillsOrganizationTime ManagementDetail-OrientedPunctual

Tools & Technologies

AsanaNielsenMRI-SimmonsGlobal Web IndexComscorePower Digital's Nova Ecosystem

Industry Keywords

Audience DevelopmentBusiness AppraisalAdvertising CampaignsTarget AudienceBehavior Analysis

About the role

Key responsibilities & impact

Deliver high-quality audience analyses to support new business appraisals
Understand business goals and identify target audiences, including behaviors, preferences, and trends
Use audience insights to inform campaign planning, targeting, and creative strategies
Own and manage new business appraisal audience analysis requirements
Ensure timely and accurate delivery to support the revenue division
Support audience analyses for existing clients based on new business appraisal demand
Research, onboard, and optimize tools and technologies for audience development
Refine audience analysis processes and templates to improve efficiency
Participate in team projects, share ideas, and provide constructive feedback
Prioritize tasks, manage multiple assignments, and meet deadlines
Identify challenges and suggest solutions to improve processes and outcomes
Employ AI technologies to enhance and optimize business processes
Use Power Digital's Nova ecosystem as relevant to the department
Complete approximately 25 new business audience requests per month
Complete audience analyses and slides within 3 business days of request
Communicate timelines, roadblocks, delays, pending workflow, and days out of office
Use Asana for 100% of task and project management

Requirements

What you’ll need

Proficiency in spoken and written English at an advanced level is required
Experience working with large datasets to analyze audience behavior, preferences, and trends
Ability to leverage audience insights to guide planning, targeting, and creative strategies for advertising campaigns
Foundational understanding of media fundamentals, including funnel/campaign structures, tracking, optimization approaches, and channels
Ability to manage multiple projects simultaneously and collaborate across different teams in a fast-paced environment
Good organization and time management skills
Effective interpersonal skills; organized, detail-oriented, and punctual
Familiarity with audience platforms such as Nielsen, MRI-Simmons, Global Web Index, or Comscore is ideal but not required

Benefits

Comp & perks

Equal Opportunity Employer
Diversity and inclusion-focused workplace
AI-enabled tools and technology ecosystem (Omega, Iris, and Nova)