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Associate Director, Paid Advertising – Fashion
Power Digital Marketing. Manage a pod of paid advertising team members .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates extensive experience in digital marketing, particularly in Search Engine Marketing and campaign management, while effectively leading and developing a team to achieve high client retention and revenue goals. Proficient in leveraging data insights to optimize advertising strategies and enhance team performance.
Highest-signal resume keywords
Digital Marketing ExperienceSearch Engine MarketingCampaign ManagementTeam LeadershipGoogle Analytics
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Search Engine MarketingCampaign DevelopmentBid OptimizationKeyword ResearchAd Copy DevelopmentPerformance MaxYouTube AdsDisplay AdvertisingMeta AdsLead Generation
Soft Skills
Strong Written CommunicationStrong Verbal CommunicationOrganizational SkillsProject Management SkillsInterpersonal Skills
Tools & Technologies
Google/Microsoft Office SuiteGoogle AnalyticsAI Technologies
Industry Keywords
B2B ExperienceClient RetentionMarketing FunnelAccount PerformanceClient Workflows
About the role
Key responsibilities & impact- Manage a pod of paid advertising team members
- Manage team bandwidth, sentiment, and utilization
- Coach, mentor, role-play, provide feedback, and develop team members
- Facilitate a positive team experience and culture
- Oversee delivery of high-quality client work
- Craft and execute solutions to improve pod working dynamics and team synergies
- Ensure QA processes prevent revenue-impacting errors
- Develop team members’ marketing skills and strategic capabilities
- Manage a book of business and monitor account performance, sentiment, and standing to retain and grow clients
- Conduct monthly health reviews for each pod member
- Maintain 98% adherence to planned spend and budget accuracy
- Act as Senior Lead or Account Director across a book of clients
- Execute client workflows and ensure on-time delivery
- Lead proactive strategy recommendations across assigned channels
- Maintain client testing roadmaps and project-manage experimentation
- Escalate performance risks early and distinguish normal fluctuation from genuine account risk
- Demonstrate knowledge of the Power Circuit and nova ecosystem and contribute to operational excellence
- Ensure the team executes identified solutions
- Leverage AI technologies to optimize workflows, insights, and performance
- Act as an escalation point for strategy and account-performance issues
- Achieve KPIs including $25K client book revenue per employee, 90% bi-annual client retention, and 95% team retention
Requirements
What you’ll need- 5+ years of digital marketing experience
- 3+ years of experience in an agency setting
- Minimum 4 years of hands-on experience with Search Engine Marketing
- Experience with campaign development and optimization, including bid optimization, keyword research, and ad copy development on large, enterprise-level accounts
- Significant campaign management experience in 3 or more of: Performance Max, Standard Shopping, YouTube Ads, Display Advertising, Local campaigns, Bing Ads
- Minimum 4 years of hands-on experience with Meta ads direct response campaigns
- Lead Gen and B2B experience
- 3+ years of management experience
- Proficiency in Google/Microsoft Office Suite(s)
- Proficiency in Google Analytics
- Expert knowledge of funnel marketing and paid advertising’s place in the marketing funnel
- Ability to formulate meaningful insights from marketing data and tell the story beyond the statistics
- Strong written and verbal communication skills
- Strong organizational and project management skills
- Self-motivated with a strong desire to succeed
- Excellent interpersonal skills
- Confidence with client-facing presentations and communication
- Strong work ethic and ability to learn quickly and independently
- Interest in a long-lasting relationship with a growing company
Benefits
Comp & perks- Equal Opportunity Employer
- People-first culture emphasizing diversity, inclusion, and belonging
- AI-enabled tools and proprietary technology (Omega and Iris) to support work