B2B Paid Advertising Specialist

Power Digital Marketing

. Support execution and performance of paid advertising campaigns across the book of business .

Posted 10/6/2026full-timeRemote • Colombia, United StatesJuniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in executing and optimizing paid advertising campaigns across multiple platforms, including Meta and Google Ads, while effectively managing budgets and timelines. Strong analytical skills are essential for identifying growth opportunities and delivering data-driven insights to clients.

Highest-signal resume keywords

Paid Advertising StrategyGoogle AdsMeta AdsData AnalyticsClient Communication

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital MarketingDirect Response MarketingE-Commerce MarketingGoogle AnalyticsExcel ProficiencyCampaign Performance MonitoringAd BuildsPerformance ReportingBudget ManagementTechnical Troubleshooting

Soft Skills

Problem-SolvingTime ManagementOrganizationPositive AttitudeSelf-Starter

Tools & Technologies

ShopifyTikTok AdsLinkedIn AdsPinterest AdsPower Digital Nova Ecosystem

Industry Keywords

Agency ExperienceLead GenerationB2B MarketingClient RetentionData Storytelling

About the role

Key responsibilities & impact

Support execution and performance of paid advertising campaigns across the book of business
Partner with lead Strategists or independently own end-to-end strategy for select core clients
Maintain accurate setup, tracking, naming conventions, and rigorous QA across Meta, Google, TikTok, and other paid advertising platforms
Manage timelines, budgets, pacing, and day-to-day campaign performance
Execute and optimize paid advertising programs, including ad builds, reporting, pacing, and performance monitoring
Identify growth opportunities, form test hypotheses, and recommend data-backed optimizations aligned with client goals
Incorporate client objectives, constraints, and brand nuances into execution and strategy
Troubleshoot performance volatility, technical issues, and campaign pivots
Maintain budget pacing and planned spend; flag risks and opportunities
Manage client testing roadmaps, project next steps, and experiment prioritization
Deliver on-time campaign launches, updates, and key deliverables
Prepare and present performance reports and recaps using data storytelling
Leverage Power Digital’s Nova ecosystem, including Power Circuit and nova Creative Affinity
Introduce ideas, efficiencies, frameworks, and process improvements
Use AI technologies to improve efficiency, performance analysis, and workflows
Achieve KPIs including $20K revenue per employee and 90% client retention

Requirements

What you’ll need

1-2 years of digital marketing; Agency experience a plus
1+ years of experience with Direct Response marketing specifically in E-Commerce; Lead Gen and B2B a plus
1+ years experience with Meta or Google Ads for direct response campaigns; additional platforms a plus (TikTok Ads, LinkedIn Ads, Pinterest Ads, etc)
1+ years experience leading paid advertising strategy for direct response marketing efforts
1+ years experience with Google Analytics, Shopify; other technical platforms a plus
1 year experience client facing and handling communications
Excellent Excel skills with clear understanding of advanced Excel features
Excellent data analytics skills
Highly dependable, self-starter, high energy, positive attitude with good organization, and time management skills
Entrepreneurial spirit with a passion for problem-solving, continued learning, and personal development
Proficiency in spoken and written English at an advanced level is required for this role

Benefits

Comp & perks

Base salary + commission opportunities
Prepaid Medicine Plan
15 paid vacation days (PTO) per year
Up to 4 hours per quarter for paid Volunteer Time Off (VTO) towards philanthropic endeavors
Fully flex work environment: full-remote, in-office, or hybrid
A one time 400.000 COP Work From Home (WFH) stipend automatically added to your first paycheck
Employee Assistance Program (EAP)
17 observed Colombian national holidays + 2 mental health recharge days per year
Legal benefits like Prima, Cesantias
Paid Social Security
Unlimited opportunities for growth & leadership within a rapidly growing firm
Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
Quarterly awards including prize money and recognition for outstanding performance
Opportunities to be involved in company DEI initiatives