CPG Paid Advertising Strategist

Power Digital Marketing

. Own execution, performance, and growth of campaigns within an assigned book of business .

Posted 11/11/2026full-timeRemote • PakistanJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in executing and optimizing paid media campaigns across multiple platforms, including Google Ads and Meta Ads, while effectively communicating strategies and results to clients. Strong project management and organizational skills are essential for maintaining client relationships and delivering insights.

Highest-signal resume keywords

Paid Media Campaign ManagementGoogle Ads ProficiencyPerformance OptimizationClient CommunicationDigital Marketing Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign DevelopmentBid OptimizationKeyword ResearchAd Copy DevelopmentGoogle Analytics ProficiencyFull-Funnel Marketing UnderstandingData AnalysisPerformance ReportingAI Technologies UtilizationProject Management

Soft Skills

Strong Written CommunicationStrong Verbal CommunicationOrganizational SkillsInterpersonal SkillsSelf-Motivation

Tools & Technologies

Google AdsBing AdsMeta AdsTikTok AdsLinkedIn AdsPinterest AdsYouTube AdsGoogle/Microsoft Office Suite

Industry Keywords

Digital MarketingPaid Advertising ChannelsAgency ExperienceClient-Facing PresentationsMarketing Funnel

About the role

Key responsibilities & impact

Own execution, performance, and growth of campaigns within an assigned book of business
Tie campaign efforts to clients’ broader business goals
Collaborate with account leadership to develop and evolve paid media strategy
Own reporting, optimizations, client communication, keyword research, ad copy development, bid optimizations, and routine campaign management
Execute paid social and paid media campaigns across Meta Ads, TikTok Ads, Pinterest Ads, LinkedIn Ads, Google Ads, YouTube Ads, and Bing Ads
Build and produce campaigns end-to-end across channels with on-time delivery
Lead performance optimizations, manage client budgets, and advise on budget changes
Perform quality assurance to prevent revenue-impacting errors
Provide proactive strategy recommendations and identify opportunities and risks
Maintain client testing roadmaps and project-manage experimentation
Escalate performance risks early
Communicate internally regarding performance, strategy, recommendations, deliverables, and action items
Deliver weekly client progress recaps with insights and recommendations
Apply marketing-funnel and business-strategy knowledge to campaign execution
Own performance reporting and communicate strategy
Use data to articulate results and next steps to clients and stakeholders
Employ AI technologies to improve and optimize business processes

Requirements

What you’ll need

Advanced proficiency in spoken and written English required
2–3 years of digital marketing experience
1–2 years in an agency setting
Minimum 2–3 years of hands-on experience with at least 2 paid advertising channels
Experience with Google/Bing, Meta, TikTok, LinkedIn, Pinterest, Snapchat, or other applicable paid advertising networks
Experience with campaign development and optimization, including bid optimization, keyword research, ad copy development, campaign strategy, and optimizations
Proficiency in Google/Microsoft Office Suite(s)
Proficiency in Google Analytics
Strong understanding of full-funnel marketing
Strong written and verbal communication skills
Strong organizational and project management skills
Self-motivated with a strong desire to succeed
Excellent interpersonal skills
Confidence with client-facing presentations and communication
Strong work ethic and ability to learn quickly and independently
Interest in a long-lasting relationship with a growing company