CPG Paid Advertising Strategist

Power Digital Marketing

. Own execution, performance, and growth of campaigns within an assigned book of business .

Posted 10/6/2026full-timeRemote • ColombiaJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in performance marketing across multiple paid advertising channels, with a strong focus on campaign development, optimization, and client communication. Proficient in leveraging data and AI technologies to drive strategic recommendations and enhance business processes.

Highest-signal resume keywords

Digital Marketing ExperienceCampaign Development and OptimizationGoogle Analytics ProficiencyClient Communication SkillsProject Management Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Performance MarketingBid OptimizationKeyword ResearchAd Copy DevelopmentCampaign StrategyFull-Funnel MarketingData AnalysisBudget ManagementQuality AssuranceAI Technologies

Soft Skills

Strong Written CommunicationStrong Verbal CommunicationOrganizational SkillsInterpersonal SkillsSelf-Motivation

Tools & Technologies

Google AdsBing AdsMeta PlatformsTikTokLinkedInPinterestSnapchatGoogle/Microsoft Office Suite

Industry Keywords

Digital MarketingPerformance OptimizationClient ManagementCampaign ManagementAgency Experience

About the role

Key responsibilities & impact

Own execution, performance, and growth of campaigns within an assigned book of business
Tie campaign efforts to clients’ broader business goals
Work with account leadership to develop and evolve service strategy within the broader media mix
Own reporting, optimizations, client communication, keyword research, ad copy development, bid optimizations, and routine campaign management
Execute performance marketing across paid social and paid media native platforms
Build and produce campaigns end-to-end across channels with on-time delivery
Lead performance optimizations relative to goals
Manage client budgets and advise on budget changes with accurate budget pacing
Perform quality assurance to prevent revenue-impacting errors
Provide proactive strategy recommendations and identify opportunities and risks
Maintain client testing roadmaps and project-manage experimentation
Escalate performance risks early
Communicate internally regarding performance, strategy, recommendations, deliverables, and action items
Deliver weekly client progress recaps with performance insights and recommendations
Leverage data to communicate results and next steps to clients and stakeholders
Employ AI technologies to enhance and optimize business processes

Requirements

What you’ll need

Proficiency in spoken and written English at an advanced level
2-3 years of digital marketing experience
1-2 years of experience in an agency setting
Minimum 2-3 years of hands-on experience with at least 2 paid advertising channels
Experience with Google/Bing, Meta, TikTok, LinkedIn, Pinterest, Snapchat, and other applicable paid advertising networks
Experience with campaign development and optimization, including bid optimization, keyword research, ad copy development, campaign strategy, and optimizations
Proficiency in Google/Microsoft Office Suite(s)
Proficiency in Google Analytics
Strong understanding of full-funnel marketing
Strong written and verbal communication skills
Strong organizational and project management skills
Self-motivated with a strong desire to succeed
Excellent interpersonal skills
Confidence with client-facing presentations and communication
Strong work ethic and ability to learn quickly and independently
Interest in a long-lasting relationship with a growing company

Benefits

Comp & perks

Equal Opportunity Employer
Diversity and inclusion emphasis
AI technologies and proprietary tools (Omega, Iris, Nova) used to enhance work processes