Fashion Advertising Strategist

Power Digital Marketing

. Own execution, performance, and growth of paid advertising campaigns within an assigned book of business .

Posted 10/6/2026full-timeRemote • Colombia, Argentina, Brazil, Mexico, United StatesJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing and optimizing paid advertising campaigns across multiple platforms, including Meta Ads, Google Ads, and Bing Ads, while effectively communicating performance insights and strategies to clients. Proficient in digital marketing, direct response marketing, and utilizing data-driven approaches to achieve campaign goals and KPIs.

Highest-signal resume keywords

Paid Media Strategy DevelopmentCampaign Management ExperienceBid OptimizationKeyword ResearchGoogle Analytics Proficiency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital MarketingDirect Response MarketingSearch Engine MarketingMeta AdsGoogle AdsBing AdsAd Copy DevelopmentPerformance OptimizationE-Commerce MarketingLead Generation Marketing

Soft Skills

Strong Written CommunicationStrong Verbal CommunicationOrganizational SkillsProject Management SkillsInterpersonal Skills

Tools & Technologies

Google/Microsoft Office SuiteGoogle AnalyticsPower Digital’s Nova Ecosystem

Industry Keywords

Performance MarketingFull-Funnel MarketingClient CommunicationCampaign ReportingBudget Management

About the role

Key responsibilities & impact

Own execution, performance, and growth of paid advertising campaigns within an assigned book of business
Tie campaign efforts to clients’ broader business goals
Work with account leadership to develop and evolve paid media strategy
Own reporting, optimizations, client communication, keyword research, ad copy development, bid optimizations, and routine campaign management
Execute performance marketing through paid social and native paid media platforms
Manage campaigns across Meta Ads, LinkedIn Ads, Google Ads, YouTube Ads, and Bing Ads
Build and produce campaigns end-to-end across channels, coordinating with Specialists where applicable
Lead performance optimizations against campaign goals
Manage client budgets and advise on budget changes
Provide internal strategic and proactive communication on performance, strategy, recommendations, deliverables, and action items
Deliver weekly client progress recaps with performance insights and future recommendations
Own performance reporting and strategy communication
Create and present performance reports, using data to tell a story and articulate results with clear next steps
Employ AI technologies to enhance and optimize business processes
Use Power Digital’s Nova ecosystem
Work toward KPIs including $9.5k team-member EBITDA, below 10% client churn, and management of 5–7 accounts
Prioritize channel production and account performance, cross-channel collaboration, and internal communication

Requirements

What you’ll need

Advanced proficiency in spoken and written English
2–3 years of digital marketing experience, including 1–2 years in an agency setting
Minimum 2 years of Direct Response marketing experience, specifically in E-Commerce, Lead Gen, or B2B
Minimum 2 years of experience with Meta Ads for direct response campaigns
Minimum 2 years of hands-on Search Engine Marketing experience
Experience with bid optimization, keyword research, and ad copy development
Significant campaign management experience in one or more of: Performance Max, Standard Shopping, YouTube Ads, Display Advertising, Local campaigns, or Bing Ads
Proficiency in Google/Microsoft Office Suite(s)
Proficiency in Google Analytics
Strong understanding of full-funnel marketing and paid media’s place in the funnel
Strong written and verbal communication skills
Strong organizational and project management skills
Self-motivated, with a strong desire to succeed
Excellent interpersonal skills
Strong work ethic and ability to learn quickly and independently
Interest in a long-lasting relationship with a growing company