Fashion Paid Advertising Strategist

Power Digital Marketing

. Own execution, performance, and growth of campaigns within an assigned book of business .

Posted 10/6/2026full-timeRemote • Mexico, Argentina, Brazil, Colombia, United StatesJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in performance marketing, particularly in managing and optimizing campaigns across various paid media platforms such as Meta Ads, Google Ads, and YouTube Ads. Proficient in data analysis and reporting to align campaign strategies with client business goals.

Highest-signal resume keywords

Performance MarketingMeta Ads ManagementSearch Engine MarketingCampaign OptimizationGoogle Analytics Proficiency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital MarketingDirect Response MarketingKeyword ResearchAd Copy DevelopmentBid OptimizationCampaign ManagementPerformance MaxStandard ShoppingDisplay AdvertisingLocal Campaigns

Soft Skills

Strong Communication SkillsOrganizational SkillsProject Management SkillsInterpersonal SkillsSelf-Motivated

Tools & Technologies

Google AdsMeta AdsYouTube AdsBing AdsGoogle/Microsoft Office SuitePower Digital’s Nova Ecosystem

Industry Keywords

E-CommerceLead GenerationB2B MarketingFull-Funnel MarketingPerformance Reporting

About the role

Key responsibilities & impact

Own execution, performance, and growth of campaigns within an assigned book of business
Tie campaign efforts to clients’ broader business goals
Work with account leadership to develop and evolve paid advertising strategy within the broader media mix
Own reporting, optimizations, client communication, keyword research, ad copy development, bid optimizations, and routine campaign management
Provide ongoing insights and forward-thinking strategy to clients
Own and execute performance marketing through paid social and paid media native platforms
Manage campaigns across Meta Ads, LinkedIn Ads, Google Ads, YouTube Ads, and Bing Ads
Execute campaign builds and production end-to-end, facilitating production with Specialists where applicable
Lead performance optimizations relative to goals
Manage client budgets and advise on budget changes
Own internal strategic communication for client teams
Provide proactive updates on performance, strategy, recommendations, deliverables, and action items
Deliver weekly client progress recaps with performance insights and future recommendations
Own performance reporting and strategy communication
Create performance reports and presentations
Use data to tell a story and articulate results to clients and stakeholders with clear next steps
Employ AI technologies to enhance and optimize business processes
Utilize Power Digital’s Nova ecosystem
Manage a portfolio of 5-7 accounts and contribute to KPIs including team-member EBITDA and client churn

Requirements

What you’ll need

Proficiency in spoken and written English at an advanced level is required
2-3 years of digital marketing experience; 1-2 years in an agency setting
Minimum 2 years of experience with Direct Response marketing, specifically in E-Commerce, Lead Gen or B2B
Minimum 2 years of experience with Meta Ads for direct response campaigns
Minimum 2 years of hands-on experience with Search Engine Marketing
Experience with campaign development and optimization, including bid optimization, keyword research, and ad copy development
Significant campaign management experience in one or more of: Performance Max, Standard Shopping, YouTube Ads, Display Advertising, Local campaigns, or Bing Ads
Proficiency in Google/Microsoft Office Suite(s)
Proficiency in Google Analytics
Strong understanding of full-funnel marketing and paid media’s place in the funnel
Strong written and verbal communication skills
Strong organizational and project management skills
Self-motivated with a strong desire to succeed
Excellent interpersonal skills
Strong work ethic and ability to learn quickly and independently
Interest in a long-lasting relationship with a growing company