Fashion Paid Advertising Strategist

Power Digital Marketing

. Own execution, performance, and growth of paid advertising campaigns within an assigned book of business .

Posted 10/6/2026full-timeRemote • Argentina, Brazil, Colombia, Mexico, United StatesJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates advanced proficiency in digital marketing, particularly in paid advertising campaigns across platforms like Meta Ads, Google Ads, and LinkedIn Ads. Capable of managing client budgets, optimizing campaign performance, and effectively communicating insights and strategies to clients and stakeholders.

Highest-signal resume keywords

Digital Marketing ExperienceMeta Ads ManagementSearch Engine MarketingCampaign Development and OptimizationPerformance Reporting

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Direct Response MarketingKeyword ResearchAd Copy DevelopmentBid OptimizationPerformance MaxGoogle AnalyticsE-Commerce MarketingLead GenerationB2B MarketingDisplay Advertising

Soft Skills

Strong Written CommunicationStrong Verbal CommunicationOrganizational SkillsProject Management SkillsInterpersonal Skills

Tools & Technologies

Meta AdsGoogle AdsLinkedIn AdsYouTube AdsBing AdsPower Digital’s Nova EcosystemGoogle/Microsoft Office Suite

Industry Keywords

Performance MarketingPaid MediaFull-Funnel MarketingClient CommunicationCampaign Management

About the role

Key responsibilities & impact

Own execution, performance, and growth of paid advertising campaigns within an assigned book of business
Tie campaign efforts to clients’ broader business goals
Collaborate with account leadership to develop and evolve service strategy within the broader media mix
Own reporting, optimizations, client communication, keyword research, ad copy development, bid optimizations, and routine campaign management
Execute performance marketing through paid social and native paid media platforms
Manage campaigns across Meta Ads, LinkedIn Ads, Google Ads, YouTube Ads, and Bing Ads
Build and produce campaigns end-to-end across channels, facilitating production with Specialists where applicable
Lead optimizations to improve performance against goals
Manage client budgets and advise on budget changes
Communicate proactively with internal teams regarding performance, strategy, recommendations, deliverables, and action items
Provide weekly client progress recaps with performance insights and future recommendations
Own performance reporting and strategy communication
Create performance reports and presentations
Use data to tell a story and articulate results to clients and stakeholders with clear next steps
Employ AI technologies to enhance and optimize business processes
Use Power Digital’s Nova ecosystem for departmental work
Maintain KPIs including $9.5k team-member EBITDA, below 10% client churn, and 5–7 accounts

Requirements

What you’ll need

Advanced proficiency in spoken and written English required
2–3 years of digital marketing experience
1–2 years of experience in an agency setting
Minimum 2 years of Direct Response marketing experience, specifically in E-Commerce, Lead Gen, or B2B
Minimum 2 years of experience with Meta Ads for direct response campaigns
Minimum 2 years of hands-on Search Engine Marketing experience
Experience with campaign development and optimization, including bid optimization, keyword research, and ad copy development
Significant campaign management experience in one or more of: Performance Max, Standard Shopping, YouTube Ads, Display Advertising, Local campaigns, or Bing Ads
Proficiency in Google/Microsoft Office Suite(s)
Proficiency in Google Analytics
Strong understanding of full-funnel marketing and paid media’s place in the funnel
Strong written and verbal communication skills
Strong organizational and project management skills
Self-motivated, with a strong desire to succeed
Excellent interpersonal skills
Strong work ethic and ability to learn quickly and independently

Benefits

Comp & perks

Equal Opportunity Employer
People-first culture valuing diversity and inclusion
Long-lasting relationship with a growing company
No application, processing, or training fees