Fashion Paid Advertising Strategist

Power Digital Marketing

. Own execution, performance, and growth of paid advertising campaigns within an assigned book of business .

Posted 10/6/2026full-timeRemote • Nicaragua, Argentina, Brazil, Colombia, Mexico, United StatesJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in executing and optimizing paid advertising campaigns across various platforms, with a strong focus on performance marketing and data-driven strategies. Proficient in managing client relationships and budgets while providing actionable insights and recommendations.

Highest-signal resume keywords

Performance MarketingDirect Response MarketingMeta Ads ManagementSearch Engine MarketingGoogle Analytics Proficiency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign DevelopmentBid OptimizationKeyword ResearchAd Copy DevelopmentPerformance MaxStandard ShoppingYouTube AdsDisplay AdvertisingLocal CampaignsBing Ads

Soft Skills

Strong Written CommunicationStrong Verbal CommunicationOrganizational SkillsProject Management SkillsInterpersonal Skills

Tools & Technologies

Power Digital’s Nova EcosystemGoogle/Microsoft Office SuiteGoogle Analytics

Industry Keywords

E-CommerceLead GenerationB2BPaid Media StrategyClient Communication

About the role

Key responsibilities & impact

Own execution, performance, and growth of paid advertising campaigns within an assigned book of business
Tie campaign efforts to clients’ broader business goals
Work with account leadership to develop and evolve paid media strategy
Own reporting, optimizations, client communication, keyword research, ad copy development, bid optimizations, and routine campaign management
Provide ongoing insights and forward-thinking strategy to clients
Own and execute performance marketing through paid social and native paid media platforms
Execute campaign builds and production end-to-end across channels, coordinating with Specialists where applicable
Lead performance optimizations relative to goals
Manage client budgets and advise on budget changes
Coordinate internal strategic communication and tactical needs
Provide weekly client progress recaps with performance insights and future recommendations
Execute end-to-end performance reporting and create presentations
Use data to tell a story and communicate results and next steps to clients and stakeholders
Employ AI technologies to enhance and optimize business processes
Use Power Digital’s Nova ecosystem

Requirements

What you’ll need

Proficiency in spoken and written English at an advanced level
2–3 years of digital marketing experience
1–2 years of experience in an agency setting
Minimum 2 years of Direct Response marketing experience, specifically in E-Commerce, Lead Gen, or B2B
Minimum 2 years of experience with Meta Ads for direct response campaigns
Minimum 2 years of hands-on experience with Search Engine Marketing
Experience with campaign development and optimization, including bid optimization, keyword research, and ad copy development
Significant campaign management experience in one or more of: Performance Max, Standard Shopping, YouTube Ads, Display Advertising, Local campaigns, or Bing Ads
Proficiency in Google/Microsoft Office Suite(s)
Proficiency in Google Analytics
Strong understanding of full-funnel marketing and paid media’s place in the funnel
Strong written and verbal communication skills
Strong organizational and project management skills
Self-motivated with a strong desire to succeed
Excellent interpersonal skills
Strong work ethic and ability to learn quickly and independently
Interest in a long-lasting relationship with a growing company

Benefits

Comp & perks

Equal Opportunity Employer
People-first culture emphasizing diversity, inclusion, and varied backgrounds and experiences
No application, processing, or training fees