Group Director, Consumer Services

Power Digital Marketing

. Own net revenue retention and expansion MRR for the division, including the monthly service expansion target .

Posted 10/23/2026full-timeRemote • United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive leadership in digital marketing with a focus on lead generation, client retention, and P&L management. Proficient in utilizing AI tools and data-driven strategies to enhance marketing effectiveness and drive portfolio profitability.

Highest-signal resume keywords

P&L ManagementLead-Generation ExpertiseClient Retention StrategiesDigital Marketing LeadershipAI Tool Implementation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lead-Generation FunnelsCost-Per-Lead AnalysisLocal SEOPaid Search MarketingCall TrackingData-Backed RecommendationsContract NegotiationMarketing Metrics MeasurementPortfolio ProfitabilityMulti-Location Marketing

Soft Skills

Executive Relationship ManagementCoaching and MentoringCross-Functional CollaborationPresentation SkillsEntrepreneurial Spirit

Tools & Technologies

SalesforceCall Tracking PlatformsLead-Routing ToolsCRM SystemsLocal SEO Tools

Industry Keywords

Digital Marketing AgencyD2C VerticalsTCPA CompliancePersonal FinanceHome ServicesHospitality

About the role

Key responsibilities & impact

Own net revenue retention and expansion MRR for the division, including the monthly service expansion target
Personally own executive relationships across the top 30–40% of the portfolio by MRR
Run monthly executive check-ins with top-tier accounts and 1x1 check-ins with priority accounts
Maintain an accurate weekly retention forecast and division retention data
Track cost-per-lead, lead-to-booked-appointment or lead-to-sale conversion, and speed-to-lead/call response time
Diagnose risk early, install fixes, and lead or co-lead quarterly plans for top portfolio accounts
Build value-based, consultative business cases with Account Directors
Lead Consumer Services expansion paths, including paid search/local SEO, call tracking and lead-routing optimization, and cross-selling adjacent lead-generation offers
Keep the Salesforce pipeline current, accurate, and updated weekly
Serve as the frontline for product and vertical innovation, feeding client signal into Power Circuit
Build and evolve Consumer Services reporting frameworks
Lead or support final-round pitches and bring vertical expertise to new business
Partner with Sales on division go-to-market positioning, collateral, and win rate
Directly manage Account Directors and oversee the Associate Account Director pod
Coach direct reports as AI-Native Growth Directors and raise AI adoption
Own hiring, staffing, capacity, career pathing, feedback, and talent development
Lead training on vertical-specific and AI-native tools, processes, and strategies
Build AI-assisted prototypes and workflows; run Omega and Iris across the portfolio
Decide which AI tools and workflows are adopted across the division
Own division-level AI quality tradeoffs and evolve Power Circuit solutions
Collaborate with the innovation team on enhancements and optimizations
Contribute to the division P&L and accountability for portfolio profitability
Forecast churn, service expansion, new business, and efficiency with the MD and VP
Build business cases for headcount and investment and drive efficiency through technology, AI, and process improvement
Own resolution of every escalation in the direct portfolio
Partner with Data Intelligence, Media Planning, and Activation teams
Represent Power Digital in market through speaking, content, and client-facing points of view
Serve as an internal knowledge hub for vertical and division expertise

Requirements

What you’ll need

Department leadership and management experience required, including leading Account Directors or senior marketers as direct reports
10+ years of leadership experience in a digital marketing agency, with lead-generation client work across personal finance, home services, hospitality, or other D2C verticals at the AD level or above
Experience managing a P&L for profitable growth
Deep marketing fluency in lead-generation funnels, including cost-per-lead, cost-per-acquisition, call tracking, speed-to-lead, and the marketing-to-sales handoff
Expertise in local and multi-location paid search, local SEO, and call-driven marketing programs
Measurement expertise for offline conversions such as calls, bookings, and in-store or in-home visits
Familiarity with regulatory and compliance considerations relevant to lead-generation verticals, including TCPA and state licensing in personal finance
Experience presenting to and challenging C-suite and VP stakeholders with data-backed recommendations
Expertise in contract negotiation, client retention, and client growth
Proven track record delivering high NPS and retention metrics across a portfolio
Extensive knowledge of owned, earned, and paid marketing channels, including content, SEO, local SEO, paid search, paid social, and programmatic
Familiarity with call tracking and lead-routing platforms, local SEO/listings management tools, CRM systems, and multi-location or franchise marketing platforms
Entrepreneurial spirit and contribution to product and go-to-market strategy

Benefits

Comp & perks

100% remote, in-office, or hybrid work styles for anyone legally eligible to work in the U.S.
Equal Opportunity Employer commitment
Diversity, inclusion, and belonging across backgrounds and experiences