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Paid Advertising Strategist – Ecommerce
Power Digital Marketing. Own execution, performance, and growth of campaigns within an assigned book of business .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in performance marketing through paid social and media channels, with a strong focus on campaign development, optimization, and client communication. Proficient in leveraging data and analytics to drive strategic recommendations and enhance campaign performance.
Highest-signal resume keywords
Digital Marketing ExperienceCampaign Development and OptimizationPaid Advertising ChannelsGoogle Analytics ProficiencyProject Management Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign ManagementKeyword ResearchAd Copy DevelopmentBid OptimizationPerformance MarketingFull-Funnel MarketingData AnalysisClient Budget ManagementQA ProcessesAI Technologies
Soft Skills
Strong Communication SkillsOrganizational SkillsInterpersonal SkillsSelf-MotivatedStrong Work Ethic
Tools & Technologies
Google AdsBing AdsMeta AdsTikTok AdsLinkedIn AdsPinterest AdsYouTube AdsPower CircuitPower Digital’s Nova EcosystemGoogle/Microsoft Office Suite
Industry Keywords
Performance MarketingPaid MediaCampaign StrategyClient CommunicationAgency Experience
About the role
Key responsibilities & impact- Own execution, performance, and growth of campaigns within an assigned book of business
- Tie campaign efforts to clients’ broader business goals
- Work with account leadership to ideate and evolve channel strategy within the broader media mix
- Own reporting, optimizations, client communication, keyword research, ad copy development, bid optimizations, and routine campaign management
- Execute performance marketing through paid social and paid media native platforms
- Build and produce campaigns end-to-end across Meta Ads, TikTok Ads, Pinterest Ads, LinkedIn Ads, Google Ads, YouTube Ads, and Bing Ads
- Lead optimizations to improve performance against goals
- Manage client budgets and advise on budget changes with accurate pacing
- Perform QA to prevent errors that could negatively impact client revenue
- Make proactive strategy recommendations and surface opportunities and risks
- Maintain client testing roadmaps and project-manage experimentation next steps
- Escalate performance risks early
- Communicate internally regarding performance, strategy, recommendations, deliverables, and action items
- Provide weekly client progress recaps with performance insights and future recommendations
- Apply marketing-funnel and paid social/media strategy knowledge
- Use the Power Circuit and Power Digital’s Nova ecosystem
- Leverage data to communicate results and clear next steps to clients and stakeholders
- Employ AI technologies to enhance and optimize business processes
Requirements
What you’ll need- 2-3 years of digital marketing experience; 1-2 years in an agency setting
- Minimum 2-3 years of hands-on experience with at least 2+ paid advertising channels
- Experience with Google/Bing, Meta, TikTok, LinkedIn, Pinterest, Snapchat, and other applicable paid advertising networks
- Experience with campaign development and optimization, including bid optimization, keyword research, ad copy development, campaign strategy, and optimizations
- Proficiency in Google/Microsoft Office Suite(s)
- Proficiency in Google Analytics
- Strong understanding of full-funnel marketing
- Strong written and verbal communication skills
- Strong organizational and project management skills
- Self-motivated individual with a strong desire to succeed
- Excellent interpersonal skills
- Confidence with client-facing presentations and communication
- Strong work ethic and ability to learn quickly and independently
- Interest in a long-lasting relationship with a growing company
Benefits
Comp & perks- No specific benefits, perks, or compensation extras are stated in the posting
- Equal Opportunity Employer commitment and inclusive workplace culture