Paid Advertising Strategist – Ecommerce

Power Digital Marketing

. Own execution, performance, and growth of campaigns within an assigned book of business .

Posted 10/6/2026full-timeRemote • Colombia, Argentina, Brazil, Mexico, United StatesJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in executing and optimizing paid media campaigns across multiple platforms, including Google Ads and Meta Ads, while effectively communicating strategies and results to clients. Strong project management and organizational skills are essential for maintaining client relationships and delivering on campaign goals.

Highest-signal resume keywords

Digital Marketing ExperiencePaid Advertising ChannelsBid OptimizationGoogle Analytics ProficiencyFull-Funnel Marketing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign StrategyKeyword ResearchAd Copy DevelopmentPerformance OptimizationClient Budget ManagementData AnalysisAI Technologies

Soft Skills

Strong Written CommunicationStrong Verbal CommunicationOrganizational SkillsInterpersonal SkillsSelf-Motivated

Tools & Technologies

Google AdsBing AdsMeta AdsTikTok AdsLinkedIn AdsPinterest AdsGoogle/Microsoft Office Suite

Industry Keywords

Digital MarketingCampaign ManagementClient CommunicationPerformance ReportingMedia Mix Strategy

About the role

Key responsibilities & impact

Own execution, performance, and growth of campaigns within an assigned book of business
Tie campaign efforts to clients’ broader business goals
Work with account leadership to develop and evolve channel strategy within the broader media mix
Own reporting, optimizations, client communication, keyword research, ad copy development, bid optimizations, and routine campaign management
Execute paid social and paid media campaigns across Meta Ads, TikTok Ads, Pinterest Ads, LinkedIn Ads, Google Ads, YouTube Ads, and Bing Ads
Build and produce campaigns end-to-end across channels with on-time delivery
Lead performance optimizations and manage or advise on client budgets and pacing
Perform QA to prevent errors that could negatively impact client revenue
Provide proactive strategy recommendations and surface opportunities and risks
Maintain client testing roadmaps and project-manage experimentation next steps
Escalate performance risks early
Communicate internally about performance, strategy, recommendations, deliverables, and action items
Provide weekly client progress recaps with insights and recommendations
Use marketing and business strategy to execute full-funnel paid social and paid media programs
Leverage data to communicate results and clear next steps to clients and stakeholders
Employ AI technologies to enhance and optimize business processes

Requirements

What you’ll need

2-3 years of digital marketing experience; 1-2 years in an agency setting
Minimum 2-3 years of hands-on experience with at least 2+ paid advertising channels
Experience with Google/Bing, Meta, TikTok, LinkedIn, Pinterest, Snapchat, and other applicable paid advertising networks
Experience with bid optimization, keyword research, ad copy development, campaign strategy, and optimization processes
Proficiency in Google/Microsoft Office Suite(s)
Proficiency in Google Analytics
Strong understanding of full-funnel marketing
Strong written and verbal communication skills
Strong organizational and project management skills
Self-motivated with a strong desire to succeed
Excellent interpersonal skills
Confidence with client-facing presentations and communication
Strong work ethic and ability to learn quickly and independently
Interest in a long-lasting relationship with a growing company

Benefits

Comp & perks

Equal Opportunity Employer
People-first culture valuing diversity, inclusion, and varied backgrounds and experiences