Paid Media Strategist, Fashion

Power Digital Marketing

. Own execution, performance, and growth of campaigns within an assigned book of business .

Posted 10/14/2026full-timeRemote • United States, Argentina, Brazil, Colombia, MexicoJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in performance marketing, particularly in managing and optimizing campaigns across various paid media platforms. Proficient in data analysis and reporting, with strong communication skills to effectively convey insights and recommendations to clients.

Highest-signal resume keywords

Digital Marketing ExperienceDirect Response MarketingMeta Ads ManagementSearch Engine MarketingGoogle Analytics Proficiency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign ManagementBid OptimizationKeyword ResearchAd Copy DevelopmentPerformance MaxStandard ShoppingYouTube AdsDisplay AdvertisingLocal CampaignsBing Ads

Soft Skills

Strong Written CommunicationStrong Verbal CommunicationOrganizational SkillsProject Management SkillsInterpersonal Skills

Tools & Technologies

Meta AdsLinkedIn AdsGoogle AdsYouTube AdsBing AdsGoogle/Microsoft Office SuitePower Digital’s Nova Ecosystem

Industry Keywords

E-CommerceLead GenerationB2BPerformance MarketingFull-Funnel Marketing

About the role

Key responsibilities & impact

Own execution, performance, and growth of campaigns within an assigned book of business
Partner with account leadership to develop and evolve paid media strategy
Own reporting, optimizations, client communication, keyword research, ad copy development, bid optimizations, and routine campaign management
Execute performance marketing through paid social and native paid media platforms
Manage Meta Ads, LinkedIn Ads, Google Ads, YouTube Ads, and Bing Ads
Execute campaign builds and production across channels, facilitating work with Specialists where applicable
Lead optimizations to improve performance against goals
Manage client budgets and advise on budget changes
Own internal strategic communication for client teams
Provide proactive updates on performance, strategy, recommendations, deliverables, and action items
Deliver weekly client progress recaps with insights and future recommendations
Execute end-to-end performance reporting and create presentations
Use data to tell a story and articulate results with clear next steps
Employ AI technologies to improve business processes
Use Power Digital’s Nova ecosystem
Support KPIs including team-member EBITDA, client churn, and management of 5–7 accounts

Requirements

What you’ll need

Proficiency in spoken and written English at an advanced level
2–3 years of digital marketing experience, including 1–2 years in an agency setting
Minimum 2 years of Direct Response marketing experience, specifically in E-Commerce, Lead Gen, or B2B
Minimum 2 years of experience with Meta Ads for direct response campaigns
Minimum 2 years of hands-on experience with Search Engine Marketing
Experience with bid optimization, keyword research, and ad copy development
Significant campaign management experience in Performance Max, Standard Shopping, YouTube Ads, Display Advertising, Local campaigns, or Bing Ads
Proficiency in Google/Microsoft Office Suite(s)
Proficiency in Google Analytics
Strong understanding of full-funnel marketing and paid media’s place in the funnel
Strong written and verbal communication skills
Strong organizational and project management skills
Self-motivated with a strong desire to succeed
Excellent interpersonal skills
Strong work ethic and ability to learn quickly and independently
Interest in a long-lasting relationship with a growing company

Benefits

Comp & perks

Equal Opportunity Employer
Diversity and inclusion commitment
No application, processing, or training fees