Paid Media Strategist, Fashion

Power Digital Marketing

. Own execution, performance, and growth of paid advertising campaigns within the assigned book of business .

Posted 10/6/2026full-timeRemote • Argentina, Brazil, Chile, Colombia, Mexico, NicaraguaJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing and optimizing paid advertising campaigns across multiple platforms, including Meta Ads, Google Ads, and YouTube Ads, while effectively communicating performance insights and strategic recommendations to clients. Proficient in data analysis, keyword research, and ad copy development to drive successful direct response marketing initiatives.

Highest-signal resume keywords

Paid Advertising Campaign ManagementMeta Ads OptimizationSearch Engine MarketingClient CommunicationData Analysis

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Digital MarketingDirect Response MarketingBid OptimizationKeyword ResearchAd Copy DevelopmentPerformance MarketingGoogle AnalyticsCampaign ManagementE-Commerce MarketingLead Generation

Soft Skills

Strong Written CommunicationStrong Verbal CommunicationOrganizational SkillsProject ManagementInterpersonal Skills

Tools & Technologies

Meta AdsGoogle AdsYouTube AdsBing AdsPower Digital’s Nova EcosystemGoogle/Microsoft Office Suite

Industry Keywords

Performance MaxStandard ShoppingDisplay AdvertisingLocal CampaignsB2B Marketing

About the role

Key responsibilities & impact

Own execution, performance, and growth of paid advertising campaigns within the assigned book of business
Tie campaign efforts to clients’ broader business goals
Collaborate with account leadership to develop and evolve service strategy within the broader media mix
Own reporting, optimizations, client communication, keyword research, ad copy development, bid optimizations, and routine campaign management
Execute performance marketing through paid social and native paid media platforms
Manage campaigns across Meta Ads, LinkedIn Ads, Google Ads, YouTube Ads, and Bing Ads
Execute campaign builds and production end-to-end across channels
Lead optimization efforts to improve performance against goals
Manage client budgets and advise on budget changes
Own internal strategic communication for client teams
Provide proactive updates on performance, strategy, recommendations, deliverables, and action items
Deliver weekly client progress recaps with performance insights and future recommendations
Execute end-to-end performance reporting and create presentations
Use data to communicate results and clear next steps to clients and stakeholders
Employ AI technologies to improve and optimize business processes
Use Power Digital’s Nova ecosystem
Manage 5–7 accounts and support KPIs including team-member EBITDA and client churn

Requirements

What you’ll need

Proficiency in spoken and written English at an advanced level
2–3 years of digital marketing experience
1–2 years of experience in an agency setting
Minimum 2 years of experience with direct response marketing, specifically in E-Commerce, Lead Gen, or B2B
Minimum 2 years of experience with Meta Ads for direct response campaigns
Minimum 2 years of hands-on experience with Search Engine Marketing
Experience with bid optimization, keyword research, and ad copy development
Significant campaign management experience in one or more of: Performance Max, Standard Shopping, YouTube Ads, Display Advertising, Local campaigns, or Bing Ads
Proficiency in Google/Microsoft Office Suite(s)
Proficiency in Google Analytics
Strong understanding of full-funnel marketing and paid media’s place in the funnel
Strong written and verbal communication skills
Strong organizational and project management skills
Self-motivated with a strong desire to succeed
Excellent interpersonal skills
Strong work ethic and ability to learn quickly and independently
Interest in a long-lasting relationship with a growing company

Benefits

Comp & perks

Equal Opportunity Employer
Diversity and inclusion-focused workplace
AI-powered tools and proprietary technology to enhance work processes
Opportunity for a long-lasting relationship with a growing company