Programmatic Media Strategist

Power Digital Marketing

. Own execution, performance, and growth of programmatic media within the assigned book of business .

Posted 9/29/2026full-timeRemote • Colombia, Argentina, BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates advanced proficiency in programmatic advertising, including campaign optimization and data analysis, while effectively communicating and collaborating with clients and internal teams. Capable of managing multiple accounts and delivering insights that align with broader business goals.

Highest-signal resume keywords

Programmatic Advertising PlatformsData AnalysisCampaign OptimizationAudience Targeting TechniquesDigital Marketing Principles

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Programmatic AdvertisingDSPsSSPsAd ExchangesCampaign Performance MetricsAd Creative Best PracticesAudience TargetingA/B TestingReporting ToolsClient Deliverables

Soft Skills

Excellent CommunicationCollaborationOrganizational SkillsAttention to Detail

Tools & Technologies

Power Digital’s Nova EcosystemAd ServersAd Verification ToolsAd Trafficking Systems

Industry Keywords

Programmatic MediaMobile AdvertisingDisplay AdvertisingVideo AdvertisingCTVDOOHAudio ChannelsClient ChurnPerformance BenchmarksCampaign Insights

About the role

Key responsibilities & impact

Own execution, performance, and growth of programmatic media within the assigned book of business
Tie programmatic efforts to clients’ broader business goals
Collaborate with account leadership to develop and evolve programmatic strategy within the broader media mix
Own reporting, campaign optimizations, client communication, and execution of programmatic media activations
Work with specialists, planning teams, marketing sciences, and account teams to develop and execute strategies
Create and onboard programmatic accounts and campaigns within self-serve DSPs
Manage campaigns across mobile, display, video, CTV, DOOH, and audio channels
Identify audience and data partners for addressable campaigns
Curate and negotiate media inventory with priority vendors and networks
Lead programmatic client communications as subject matter expert
Monitor account pacing documentation, accounting requirements, and deliverable tracking
Collaborate with marketing and analytics teams to integrate reporting APIs and ingest daily campaign data
Monitor campaign KPIs through reporting tools
Deliver weekly campaign insights and analysis to the lead strategist
Own department operations such as trafficking, pixel creation, and A/B test setup
Employ AI technologies to enhance and optimize business processes
Use Power Digital’s Nova ecosystem for departmental work
Manage a range of 7–8 accounts, maintain below 10% client churn, meet client spend thresholds and performance benchmarks, and complete 100% of client deliverables

Requirements

What you’ll need

Advanced proficiency in spoken and written English is required
In-depth knowledge and hands-on experience with programmatic advertising platforms, DSPs, SSPs, and ad exchanges
Proficiency in data analysis and interpreting campaign performance metrics
Ability to optimize campaigns and make data-driven decisions
Understanding of digital marketing principles across mobile, display, video, OTT, CTV, and audio
Proficiency in ad creative best practices, including formats, specifications, and messaging
Knowledge of audience targeting techniques, including demographics, behavioral targeting, and retargeting
Excellent communication, collaboration, and organizational skills
Strong attention to detail in setting up, monitoring, and managing programmatic campaigns
Familiarity with ad servers, ad verification tools, and ad trafficking systems

Benefits

Comp & perks

Equal Opportunity Employer
Diversity and inclusion-focused workplace
AI-enabled tools and technology ecosystem (Omega, Iris, Nova)