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Reporting Analyst, Consumer Services
Power Digital Marketing. Build and maintain automated reports for eComm, B2B, and B2C with performance metrics across all marketing channels .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in marketing analytics, data visualization, and digital marketing metrics, with a strong ability to transform complex data into actionable insights and clear presentations. Proficient in utilizing advanced tools and methodologies to enhance reporting and meet performance KPIs.
Highest-signal resume keywords
Marketing AnalyticsData VisualizationGoogle AnalyticsAdvanced Excel/Google SheetsDigital Marketing Metrics
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Data ManipulationStatistical ConceptsRegression ModelingTest/Control AnalysisPerformance PresentationsData StorytellingKPI TrackingOptimization AnalysisData AnalysisPerformance Metrics
Soft Skills
Analytical ThinkingAttention to DetailSelf-MotivatedTeam CollaborationCommunication Skills
Tools & Technologies
Meta Business ManagerGoogle AdsLookerTableauPowerBIGoogle Data StudioAI TechnologiesPower Digital's Nova Ecosystem
Industry Keywords
ECommB2BB2CDigital MarketingMarketing ChannelsPerformance MetricsData Visualization TechniquesReporting Templates
Tech Stack
Tools & technologiesTableau
About the role
Key responsibilities & impact- Build and maintain automated reports for eComm, B2B, and B2C with performance metrics across all marketing channels
- Access and analyze data from Meta Business Manager, Google Ads, Google Analytics, and other marketing platforms
- Create and update weekly, monthly, and quarterly performance decks focused on data storytelling and actionable recommendations
- Conduct deep dive analyses to uncover optimization opportunities and answer business questions
- Transform complex data into clear visualizations for clients and internal stakeholders
- Use Google Sheets and other tools for sophisticated data manipulation and analysis
- Present findings clearly, connecting data to business outcomes
- Employ AI technologies and Power Digital's Nova ecosystem to enhance reporting and generate insights
- Meet KPIs of 90%+ task delivery rate and 90%+ task accuracy rate
- Continuously improve reporting templates, dashboards, visualization techniques, analysis methodologies, and metrics
Requirements
What you’ll need- Bachelor's degree in Marketing, Business Administration, Analytics, or a related field
- 2+ years of experience in marketing analytics or digital marketing
- Strong understanding of digital marketing metrics, campaign structures, and customer journey
- Familiarity with major digital marketing platforms (Meta, Google Ads, Google Analytics, etc.)
- Advanced Excel/Google Sheets skills for data manipulation and analysis (pivot tables, VLOOKUP, etc.)
- Experience with data visualization tools such as Looker, Tableau, PowerBI, or Google Data Studio
- Understanding of statistical concepts like regression modeling, test/control analysis, etc.
- Experience creating performance presentations and conveying data narratives
- Ability to work independently and as part of a team
- Strong attention to detail and analytical thinking
- Self-motivated and able to work under pressure and meet deadlines
- Advanced spoken and written English proficiency required