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Senior Creative Strategist, Fashion
Power Digital Marketing. Lead paid social creative strategy for 6–10 clients .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates advanced proficiency in English and a strong ability to lead creative strategy for paid social campaigns, utilizing data insights to drive performance and manage enterprise-level client relationships effectively.
Highest-signal resume keywords
Meta Ads ManagerPerformance Data AnalysisCreative Strategy DevelopmentClient Relationship ManagementAd Copywriting
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Data Insights UtilizationCreative Asset DesignPerformance Creative Best PracticesDirect-Response CopywritingCampaign Performance Measurement
Soft Skills
CollaborationClient CommunicationTeam LeadershipFeedback ProvisionProblem-Solving
Tools & Technologies
AsanaPower Digital Nova EcosystemTikTokYouTubePinterest
Industry Keywords
Paid SocialClient ChurnEnterprise ClientsCreative StrategyConsumer Research
About the role
Key responsibilities & impact- Lead paid social creative strategy for 6–10 clients
- Use data insights, consumer research, and brand research to design high-performing creative assets
- Collaborate with internal teams across departments and roles
- Maintain client communications and sentiment
- Iterate and ideate toward stated performance goals
- Build client rapport, understand products and goals, and explain Power Digital processes
- Research client brands, competitors, and industry trends
- Apply performance creative best practices by platform
- Audit accounts to identify winning ads, present data to clients, and define hypotheses and test strategies through monthly roadmaps
- Write strategic consumer-centric direct-response copy and messaging strategies
- Manage production requests and output using Asana
- Review video and image assets and provide actionable feedback to editors
- Lead internal creative team syncs and brainstorms
- Serve as the client point of contact for creative strategy
- Understand requested edits, reshoots, and other deliverables
- Push back on client timelines, scope, feedback, and direction to drive performance
- Identify and encourage service expansion opportunities
- Manage interns and part-time or full-time team members, if desired
- Employ AI technologies to enhance and optimize business processes
- Utilize Power Digital’s Nova ecosystem for the department
- Deliver KPIs including 5% or lower client churn, management of 6–10 enterprise clients, and $100k monthly recurring revenue
Requirements
What you’ll need- Advanced proficiency in spoken and written English
- Proficiency with Meta Ads Manager and/or similar performance data tools such as TikTok, YouTube, and Pinterest
- Technical skill in pulling and using creative performance data to analyze trends and insights and inform creative roadmaps
- Understanding of best practices for performance-driven creative and ability to apply these insights
- Ability to write effective ad copy, structure a script, and oversee execution with corresponding visuals
- Ability to communicate and collaborate with clients, production, and post-production teams
- Ability to generate strong campaign results through high-performing creative strategy
- Ability to manage 6–10 enterprise-level clients
- Ability to manage $100k of monthly recurring revenue
- Ability to achieve 5% or lower client churn
Benefits
Comp & perks- Equal Opportunity Employer
- People-first culture valuing diversity, inclusion, and varied backgrounds and experiences
- Access to AI technologies and proprietary tools including Omega, Iris, and Nova to enhance work and business processes