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Senior Paid Advertising Strategist
Power Digital Marketing. Lead performance marketing strategy and execution across marquee accounts .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates advanced proficiency in digital marketing strategies, particularly in performance marketing and paid advertising across multiple channels. Capable of analyzing campaign data to derive actionable insights while maintaining high-quality communication with clients and internal teams.
Highest-signal resume keywords
Digital Marketing ExperiencePaid Advertising ChannelsGoogle Analytics ProficiencyProject Management SkillsClient-Facing Communication
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Attribution AnalysisIncrementality MeasurementBid OptimizationKeyword ResearchAd Copy DevelopmentCampaign StrategyFunnel MarketingPerformance OptimizationData AnalysisBudget Management
Soft Skills
Strong Written CommunicationStrong Verbal CommunicationOrganizational SkillsInterpersonal SkillsSelf-Motivation
Tools & Technologies
Google AdsBing AdsMeta AdsTikTok AdsLinkedIn AdsPinterest AdsSnapchat AdsGoogle/Microsoft Office SuiteAI TechnologiesNova Ecosystem Tools
Industry Keywords
Performance MarketingMedia BuyingCampaign OptimizationClient RevenueTesting Roadmaps
About the role
Key responsibilities & impact- Lead performance marketing strategy and execution across marquee accounts
- Conduct thorough QA to prevent errors affecting client revenue
- Ensure accurate budget pacing and advise on budget changes
- Lead proactive strategy recommendations across assigned channels
- Analyze campaign data and client-specific sources of truth to develop actionable insights
- Maintain client testing roadmaps and project manage experimentation
- Apply advanced knowledge of attribution, incrementality, contribution analysis, measurement frameworks, MMTs/LRAs, and channel best practices
- Maintain high-quality communication with clients and internal teams
- Lead strategic conversations around media buying, performance opportunities, and optimization plans
- Escalate performance risks early
- Serve as a strategic leader within department and account teams
- Complete new business appraisals for the paid advertising product as needed
- Coach junior talent and participate in team ceremonies
- Execute Power Circuit recommendations and integrate Nova ecosystem tools and methodologies
- Leverage AI technologies to improve workflows, outputs, and business efficiency
Requirements
What you’ll need- Advanced proficiency in spoken and written English
- 4–5 years of digital marketing experience
- 3+ years in an agency setting
- Minimum 3–4 years of hands-on experience with at least 2+ paid advertising channels
- Experience with Google/Bing, Meta, TikTok, LinkedIn, Pinterest, Snapchat, and other paid advertising networks
- Experience with bid optimization, keyword research, ad copy development, campaign strategy, and optimizations
- Proficiency in Google/Microsoft Office Suite(s)
- Proficiency in Google Analytics
- Expert knowledge of funnel marketing and paid media’s place in the marketing funnel
- Ability to formulate meaningful insights from marketing data
- Strong written and verbal communication skills
- Strong organizational and project management skills
- Self-motivated with a strong desire to succeed
- Excellent interpersonal skills
- Confidence with client-facing presentations and communication
- Strong work ethic and ability to learn quickly and independently
- Interest in a long-lasting relationship with a growing company
- Highly dependable, self-starter, high energy, positive attitude, organization, and time management skills
Benefits
Comp & perks- Base salary + commission opportunities
- Prepaid Medicine Plan
- 15 paid vacation days (PTO) per year
- Up to 4 hours per quarter for paid Volunteer Time Off (VTO) towards philanthropic endeavors
- Fully flex work environment: full-remote, in-office, or hybrid
- A one time 400.000 COP Work From Home (WFH) stipend automatically added to your first paycheck
- Employee Assistance Program (EAP)
- 17 observed Colombian national holidays + 2 mental health recharge days per year
- Legal benefits like Prima, Cesantias
- Paid Social Security
- Unlimited opportunities for growth & leadership within a rapidly growing firm
- Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
- Quarterly awards including prize money and recognition for outstanding performance
- Opportunities to be involved in company DEI initiatives