Senior Paid Advertising Strategist, B2B

Power Digital Marketing

. Lead performance marketing strategy and execution across marquee accounts .

Posted 10/6/2026full-timeRemote • ColombiaSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in performance marketing strategy and execution, with a strong focus on data analysis, budget management, and client communication. Proficient in leveraging advanced marketing technologies and methodologies to drive campaign success across multiple paid advertising channels.

Highest-signal resume keywords

Digital Marketing ExperiencePaid Advertising ChannelsGoogle Analytics ProficiencyProject Management SkillsClient-Facing Communication

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign StrategyBid OptimizationKeyword ResearchAd Copy DevelopmentAttribution AnalysisIncrementality AnalysisMeasurement FrameworksFunnel MarketingData AnalysisPerformance Optimization

Soft Skills

Strong Written CommunicationStrong Verbal CommunicationOrganizational SkillsInterpersonal SkillsSelf-Motivated

Tools & Technologies

Google AdsBing AdsMeta AdsTikTok AdsLinkedIn AdsPinterest AdsSnapchat AdsGoogle/Microsoft Office SuiteAI TechnologiesPower Digital’s Nova Ecosystem

Industry Keywords

Performance MarketingClient RevenueBudget PacingMedia BuyingMarketing Funnel

About the role

Key responsibilities & impact

Lead performance marketing strategy and execution across marquee accounts
Conduct thorough QA to prevent errors that could negatively impact client revenue
Ensure accurate budget pacing and advise on budget changes
Lead proactive strategy recommendations across assigned channels
Analyze campaign data and client-specific sources of truth, including MMTs, to develop actionable insights and strategic recommendations
Maintain client testing roadmaps and project manage next steps
Apply advanced technical knowledge across attribution, incrementality, contribution analysis, measurement frameworks, MMTs/LRAs, and channel-specific best practices
Maintain high-quality communication with clients and internal teams
Lead strategic conversations around media buying, performance opportunities, and optimization plans
Escalate performance risks early
Serve as a key strategic leader within the department and account teams
Complete new business appraisals as needed for the paid advertising product
Coach junior talent and participate in team ceremonies
Execute recommendations from the solutions roadmap
Leverage AI technologies and integrate Power Digital’s Nova ecosystem tools and methodologies into daily work

Requirements

What you’ll need

4-5 years of digital marketing experience; 3+ years in an agency setting
Minimum 3-4 years of hands-on experience with at least 2+ paid advertising channels
Experience with Google/Bing, Meta, TikTok, LinkedIn, Pinterest, Snapchat and other applicable paid advertising networks
Experience with bid optimization, keyword research, ad copy development, campaign strategy, and optimizations
Proficiency in Google/Microsoft Office Suite(s)
Proficiency in Google Analytics
Expert knowledge of funnel marketing and paid media’s place in the marketing funnel
Strong ability to formulate meaningful insights from marketing data
Strong written and verbal communication skills
Strong organizational and project management skills
Self-motivated individual with a strong desire to succeed
Excellent interpersonal skills
Confident with client-facing presentations and communication
Strong work ethic and ability to learn quickly and independently
Interested in a long-lasting relationship with a growing company
Highly dependable, self-starter, high energy, positive attitude with good organization, and time management skills
Proficiency in spoken and written English at an advanced level is required for this role

Benefits

Comp & perks

Base salary + commission opportunities
Prepaid Medicine Plan
15 paid vacation days (PTO) per year
Up to 4 hours per quarter for paid Volunteer Time Off (VTO) towards philanthropic endeavors
Fully flex work environment: full-remote, in-office, or hybrid
A one time 400.000 COP Work From Home (WFH) stipend automatically added to your first paycheck
Employee Assistance Program (EAP)
17 observed Colombian national holidays + 2 mental health recharge days per year
Legal benefits like Prima, Cesantias
Paid Social Security
Unlimited opportunities for growth & leadership within a rapidly growing firm
Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
Quarterly awards including prize money and recognition for outstanding performance
Opportunities to be involved in company DEI initiatives