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Senior Paid Advertising Strategist, Client Experience
Power Digital Marketing. Own execution, performance, and growth of campaigns within the assigned book of business .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates advanced proficiency in digital marketing with a focus on performance marketing across multiple paid advertising channels. Capable of executing campaign strategies, optimizing performance, and maintaining strong client communication to achieve business goals.
Highest-signal resume keywords
Digital Marketing ExperienceCampaign Development and OptimizationGoogle Analytics ProficiencyClient Communication SkillsProject Management Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Paid AdvertisingKeyword ResearchAd Copy DevelopmentBid OptimizationCampaign StrategyPerformance MarketingFull-Funnel MarketingData AnalysisPerformance OptimizationClient Retention Strategies
Soft Skills
Strong Written CommunicationStrong Verbal CommunicationOrganizational SkillsSelf-MotivatedInterpersonal Skills
Tools & Technologies
Google AdsBing AdsMeta AdsTikTok AdsLinkedIn AdsPinterest AdsYouTube AdsGoogle/Microsoft Office SuitePower Circuit ProcessesNova Ecosystem
Industry Keywords
Digital MarketingPerformance MarketingCampaign ManagementClient CommunicationAgency Experience
About the role
Key responsibilities & impact- Own execution, performance, and growth of campaigns within the assigned book of business
- Tie paid advertising efforts to clients’ broader business goals
- Collaborate with account leadership to develop and evolve service strategy within the broader media mix
- Own reporting, optimizations, client communication, keyword research, ad copy development, bid optimizations, and routine campaign management
- Execute performance marketing across paid social and paid media platforms, including Meta Ads, TikTok Ads, Pinterest Ads, LinkedIn Ads, Google Ads, YouTube Ads, and Bing Ads
- Build and produce campaigns end-to-end across channels with on-time delivery
- Lead performance optimizations and manage or advise on client budgets with accurate pacing
- Perform quality assurance to prevent revenue-impacting errors
- Make proactive strategy recommendations and surface opportunities and risks
- Maintain client testing roadmaps and project-manage experimentation next steps
- Escalate performance risks early
- Communicate internally regarding performance, strategy, recommendations, deliverables, and action items
- Provide weekly client progress recaps with insights and future recommendations
- Leverage marketing and business strategy, Power Circuit processes, Nova ecosystem, data, and AI technologies
- Communicate performance results and clear next steps to clients and stakeholders
- Meet KPIs including workload aligned to $28K revenue per employee, 90% client retention, and 95% team retention where applicable
Requirements
What you’ll need- Advanced proficiency in spoken and written English
- 2–3 years of digital marketing experience
- 1–2 years of experience in an agency setting
- Minimum 2–3 years of hands-on experience with at least 2 paid advertising channels
- Experience with Google/Bing, Meta, TikTok, LinkedIn, Pinterest, Snapchat, and other applicable paid advertising networks
- Experience with campaign development and optimization, including bid optimization, keyword research, ad copy development, campaign strategy, and optimizations
- Proficiency in Google/Microsoft Office Suite(s)
- Proficiency in Google Analytics
- Strong understanding of full-funnel marketing
- Strong written and verbal communication skills
- Strong organizational and project management skills
- Self-motivated with a strong desire to succeed
- Excellent interpersonal skills
- Confidence with client-facing presentations and communication
- Strong work ethic and ability to learn quickly and independently
- Interest in a long-lasting relationship with a growing company
Benefits
Comp & perks- Equal Opportunity Employer
- People-first culture valuing diversity in backgrounds and experiences