Senior Paid Advertising Strategist, Client Experience

Power Digital Marketing

. Own execution, performance, and growth of campaigns within an assigned book of business .

Posted 10/6/2026full-timeRemote • Costa Rica, Ecuador, Honduras, Mexico, Nicaragua, Colombia, United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in performance marketing, campaign management, and client communication, with a strong focus on optimizing paid advertising strategies across multiple channels. Proficient in data analysis and storytelling to drive client success and meet key performance indicators.

Highest-signal resume keywords

Digital Marketing ExperiencePaid Advertising ChannelsBid OptimizationGoogle Analytics ProficiencyProject Management Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign StrategyKeyword ResearchAd Copy DevelopmentCampaign OptimizationsPerformance MarketingData AnalysisBudget ManagementQuality AssuranceFull-Funnel MarketingClient Retention

Soft Skills

Strong Written CommunicationStrong Verbal CommunicationOrganizational SkillsInterpersonal SkillsSelf-Motivated

Tools & Technologies

Google Office SuiteMicrosoft Office SuiteGoogle AnalyticsNova EcosystemAI Technologies

Industry Keywords

Paid MediaSocial Media AdvertisingClient CommunicationPerformance InsightsAgency Experience

About the role

Key responsibilities & impact

Own execution, performance, and growth of campaigns within an assigned book of business
Tie paid advertising efforts to clients’ broader business goals
Work with account leadership to develop and evolve channel strategy within the broader media mix
Own reporting, optimizations, client communication, keyword research, ad copy development, bid optimizations, and routine campaign management
Execute performance marketing through paid social and paid media native platforms
Build and produce campaigns end-to-end across channels with on-time delivery
Lead optimizations to improve performance against goals
Manage client budgets and advise on budget changes with accurate budget pacing
Perform quality assurance to prevent errors affecting client revenue
Make proactive strategy recommendations and surface opportunities and risks
Maintain client testing roadmaps and project-manage experimentation next steps
Escalate genuine performance risks early
Communicate internally about performance, strategy, recommendations, deliverables, and action items
Provide weekly client progress recaps with performance insights and future recommendations
Apply marketing funnel knowledge and Power Digital processes
Use the Nova ecosystem and AI technologies to enhance business processes
Use data to tell a story and communicate results and next steps to clients and stakeholders
Meet KPIs including workload revenue, client retention, and team retention

Requirements

What you’ll need

Advanced proficiency in spoken and written English
2–3 years of digital marketing experience
1–2 years of experience in an agency setting
Minimum 2–3 years of hands-on experience with at least 2 paid advertising channels
Experience with Google/Bing, Meta, TikTok, LinkedIn, Pinterest, Snapchat, or other paid advertising networks
Experience with bid optimization, keyword research, ad copy development, campaign strategy, and campaign optimizations
Proficiency in Google/Microsoft Office Suite(s)
Proficiency in Google Analytics
Strong understanding of full-funnel marketing
Strong written and verbal communication skills
Strong organizational and project management skills
Self-motivated with a strong desire to succeed
Excellent interpersonal skills
Confidence with client-facing presentations and communication
Strong work ethic and ability to learn quickly and independently
Interest in a long-lasting relationship with a growing company

Benefits

Comp & perks

Equal Opportunity Employer
Diversity, inclusion, and belonging emphasized as part of company culture