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Senior Paid Advertising Strategist – Ecommerce
Power Digital Marketing. Lead performance marketing strategy and execution across marquee accounts .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in performance marketing strategy, campaign analysis, and client communication, with a strong focus on budget management and optimization across multiple paid advertising channels. Proven ability to lead teams, coach junior talent, and leverage advanced marketing technologies for actionable insights.
Highest-signal resume keywords
Digital Marketing ExperiencePaid Advertising ChannelsGoogle Analytics ProficiencyCampaign Strategy DevelopmentProject Management Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Attribution AnalysisIncrementality MeasurementBid OptimizationKeyword ResearchAd Copy DevelopmentFunnel MarketingData AnalysisPerformance OptimizationBudget ManagementClient Communication
Soft Skills
Strong Written CommunicationStrong Verbal CommunicationOrganizational SkillsPositive AttitudeTime Management
Tools & Technologies
Google AdsBing AdsMeta AdsTikTok AdsLinkedIn AdsPinterest AdsSnapchat AdsGoogle/Microsoft Office SuitePower Digital’s Nova EcosystemAI Technologies
Industry Keywords
Performance MarketingCampaign Data AnalysisClient Testing RoadmapsMedia BuyingOptimization Plans
About the role
Key responsibilities & impact- Lead performance marketing strategy and execution across marquee accounts
- Conduct thorough QA to prevent errors affecting client revenue
- Ensure accurate budget pacing and advise on budget changes
- Lead proactive strategy recommendations across assigned channels
- Analyze campaign data and client-specific sources of truth to develop actionable insights
- Maintain client testing roadmaps and project-manage experimentation
- Apply advanced knowledge of attribution, incrementality, contribution analysis, measurement frameworks, MMTs/LRAs, and channel best practices
- Maintain high-quality communication with clients and internal teams
- Lead strategic conversations around media buying, performance opportunities, and optimization plans
- Escalate performance risks early
- Serve as a strategic leader within department and account teams
- Complete new business appraisals as needed
- Coach and support junior talent
- Execute recommendations from the Power Circuit solutions roadmap
- Leverage AI technologies and integrate Power Digital’s Nova ecosystem tools and methodologies
Requirements
What you’ll need- 4-5 years of digital marketing experience; 3+ years in an agency setting
- Minimum 3-4 years of hands-on experience with at least 2+ paid advertising channels
- Experience with Google/Bing, Meta, TikTok, LinkedIn, Pinterest, Snapchat, and other paid advertising networks
- Experience with bid optimization, keyword research, ad copy development, campaign strategy, and optimizations
- Proficiency in Google/Microsoft Office Suite(s)
- Proficiency in Google Analytics
- Expert knowledge of funnel marketing and paid media’s place in the marketing funnel
- Ability to formulate meaningful insights from marketing data
- Strong written and verbal communication skills
- Strong organizational and project management skills
- Confident with client-facing presentations and communication
- Ability to learn quickly and independently
- Dependable, self-starter, high energy, positive attitude, organization, and time management skills
Benefits
Comp & perks- Equal Opportunity Employer
- Diversity and inclusion commitment
- No application, processing, or training fees