Senior Paid Advertising Strategist – Ecommerce

Power Digital Marketing

. Lead performance marketing strategy and execution across marquee accounts .

Posted 10/6/2026full-timeRemote • Colombia, United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in performance marketing strategy and execution, with a strong focus on data analysis, budget management, and client communication. Proficient in leveraging advanced marketing methodologies and tools to drive campaign success across multiple advertising channels.

Highest-signal resume keywords

Digital Marketing ExperiencePaid Advertising ChannelsGoogle Analytics ProficiencyCampaign Strategy DevelopmentProject Management Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Performance Marketing StrategyAttribution AnalysisBid OptimizationKeyword ResearchAd Copy DevelopmentFunnel MarketingData AnalysisCampaign OptimizationBudget ManagementClient Communication

Soft Skills

Strong Written CommunicationStrong Verbal CommunicationOrganizational SkillsInterpersonal SkillsSelf-Motivated

Tools & Technologies

Google AdsBing AdsMeta AdsTikTok AdsLinkedIn AdsPinterest AdsSnapchat AdsGoogle/Microsoft Office SuitePower Digital’s Nova EcosystemAI Technologies

Industry Keywords

Performance MarketingPaid MediaMarketing FunnelIncrementalityContribution AnalysisMeasurement FrameworksClient-Facing PresentationsProject ManagementAdvertising NetworksCampaign Data Analysis

About the role

Key responsibilities & impact

Lead performance marketing strategy and execution across marquee accounts
Conduct thorough QA to prevent errors affecting client revenue
Ensure accurate budget pacing and advise on budget changes
Lead proactive strategy recommendations across assigned advertising channels
Analyze campaign data and client-specific sources of truth to develop actionable insights
Maintain client testing roadmaps and project-manage experimentation next steps
Apply advanced knowledge of attribution, incrementality, contribution analysis, measurement frameworks, MMTs/LRAs, and channel best practices
Maintain high-quality communication with clients and internal teams
Lead strategic conversations around media buying, performance opportunities, and optimization plans
Escalate performance risks and distinguish normal fluctuation from genuine account risk
Serve as a strategic leader within department and account teams
Complete new business appraisals for the paid advertising product as needed
Coach junior talent and participate in team ceremonies
Execute recommendations from the Power Circuit solutions roadmap
Leverage AI technologies and integrate Power Digital’s Nova ecosystem tools and methodologies

Requirements

What you’ll need

4-5 years of digital marketing experience; 3+ years in an agency setting
Minimum 3-4 years of hands-on experience with at least 2+ paid advertising channels
Experience with Google/Bing, Meta, TikTok, LinkedIn, Pinterest, Snapchat, and other paid advertising networks
Experience with bid optimization, keyword research, ad copy development, campaign strategy, and optimizations
Proficiency in Google/Microsoft Office Suite(s)
Proficiency in Google Analytics
Expert knowledge of funnel marketing and paid media’s place in the marketing funnel
Ability to formulate meaningful insights from marketing data
Strong written and verbal communication skills
Strong organizational and project management skills
Self-motivated with a strong desire to succeed
Excellent interpersonal skills
Confidence with client-facing presentations and communication
Strong work ethic and ability to learn quickly and independently
Interest in a long-lasting relationship with a growing company
Highly dependable, self-starter, high energy, positive attitude, organization, and time management skills