Senior Performance Analyst, Fashion Paid Media

Power Digital Marketing

. Own execution, performance, and growth of paid advertising services for complex, enterprise-level accounts .

Posted 10/6/2026full-timeRemote • Nicaragua, ColombiaSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates advanced expertise in paid advertising strategy and performance marketing, with a strong focus on campaign management and optimization across multiple channels. Proficient in leveraging data insights and AI technologies to drive client success and improve operational workflows.

Highest-signal resume keywords

Digital Marketing ExperienceSearch Engine MarketingPerformance Max Campaign ManagementGoogle Analytics ProficiencyClient-Facing Communication

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign DevelopmentBid OptimizationKeyword ResearchAd Copy DevelopmentPerformance MarketingAttribution ExpertiseIncrementality MeasurementFunnel MarketingMeta Ads Direct ResponseB2B Marketing

Soft Skills

Strong Written CommunicationStrong Verbal CommunicationOrganizational SkillsProject Management SkillsInterpersonal Skills

Tools & Technologies

Google/Microsoft Office SuiteGoogle AnalyticsAI Technologies

Industry Keywords

Paid AdvertisingPerformance MarketingLead GenerationEnterprise-Level AccountsClient Strategy

About the role

Key responsibilities & impact

Own execution, performance, and growth of paid advertising services for complex, enterprise-level accounts
Lead paid advertising strategy and performance marketing to achieve client goals
Demonstrate expert proficiency in at least two major advertising channels
Serve as primary escalation point for key accounts and resolve roadblocks
Apply cross-channel and technical expertise, including attribution, incrementality, and advanced measurement
Oversee campaign execution and quality assurance
Ensure accurate budget pacing and advise on budget changes
Lead proactive strategy recommendations and identify opportunities and risks
Maintain client testing roadmaps and project-manage experimentation
Escalate performance risks and distinguish normal fluctuation from account risk
Lead strategic client and performance discussions
Mentor and develop team talent through coaching, training, and support
Conduct training on platforms, tools, trends, and best practices
Contribute strategic insights to new business pitches and audits
Execute recommendations from the Power Circuit solutions roadmap
Leverage AI technologies to optimize workflows, insights, and performance
Audit and support strategy across 8–10 existing accounts each quarter
Support ownership and improvement of a core department pillar

Requirements

What you’ll need

Advanced spoken and written English proficiency required
5–6 years of digital marketing experience
4+ years in an agency setting
Minimum 3 years of hands-on Search Engine Marketing experience
Experience with campaign development and optimization, including bid optimization, keyword research, and ad copy development on large, enterprise-level accounts
Significant campaign management experience in 3 or more of: Performance Max, Standard Shopping, YouTube Ads, Display Advertising, Local campaigns, Bing Ads
Minimum 3 years of hands-on experience with Meta ads direct response campaigns
Lead Gen and B2B experience
Proficiency in Google/Microsoft Office Suite(s)
Proficiency in Google Analytics
Expert knowledge of funnel marketing and paid advertising across the marketing funnel
Ability to formulate meaningful insights from marketing data and tell the story beyond the statistics
Strong written and verbal communication skills
Strong organizational and project management skills
Self-motivated with a strong desire to succeed
Excellent interpersonal skills
Confidence with client-facing presentations and communication
Strong work ethic and ability to learn quickly and independently

Benefits

Comp & perks

Equal Opportunity Employer committed to diversity and inclusion
People-first culture
AI-enabled tools and proprietary technology to support employee workflows and performance