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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in market analysis, strategic marketing, and competitive intelligence to identify growth opportunities and develop actionable business strategies. Proficient in synthesizing complex data into insights that drive commercial success and collaboration across functions.
Highest-signal resume keywords
Market AnalysisCompetitive IntelligenceCustomer SegmentationStrategic PlanningData Visualization
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Market IntelligenceIndustry AnalysisAccount PrioritizationBenchmarkingMarket PositioningCommercial StrategyBusiness DevelopmentGrowth StrategiesMarket PenetrationActionable Recommendations
Soft Skills
CollaborationSynthesis of InformationCross-Functional Alignment
Tools & Technologies
ExcelPower BICRM SystemsData Visualization Tools
Industry Keywords
Market AttractivenessEmerging TrendsWhitespace OpportunitiesCommercial Growth PotentialCompetitive Threats
About the role
Key responsibilities & impact- Develop market intelligence and industry analyses identifying growth opportunities, emerging trends, market attractiveness, and strategic priorities
- Conduct customer, account, and industry segmentation analyses to identify priority markets, target accounts, whitespace opportunities, and commercial growth potential
- Maintain competitive intelligence programs, including competitor mapping, benchmarking, market positioning assessments, and analysis of competitive threats and opportunities
- Evaluate market opportunities, identify target industries and accounts, develop account prioritization frameworks, and recommend actions supporting market penetration and profitable growth
- Collaborate with commercial, marketing, and business leaders across PPG to identify cross-business opportunities and expand Coatings Services' presence
- Translate market and customer insights into actionable growth strategies, account plans, campaigns, and business development initiatives
- Report to the Senior Manager of Commercial Excellence and Marketing
Requirements
What you’ll need- Bachelor's degree in Marketing, Business, Economics, Analytics, Finance, or related field
- 3+ years in market analysis, strategic marketing, business intelligence, commercial strategy, market research, or related functions
- Experience with customer segmentation, market analysis, competitive intelligence, and strategic planning
- Proficiency with Excel, Power BI, CRM systems, and data visualization tools
- Ability to synthesize complex information into actionable business recommendations
- Demonstrated ability to work effectively across functions and business units to build alignment and support growth initiatives
Benefits
Comp & perks- Flexible Fridays with remote work opportunity
- Career development opportunities
- Continuous learning opportunities
- Equal opportunity workplace
- Workplace adjustments for disabilities
- Employee health and well-being benefits and insurance coverages, subject to applicable plan terms
- Other incentives may apply