Senior Product Manager, Growth

PPLSI

. Own the freemium strategy, roadmap, and results across all direct-to-consumer products .

Posted 10/7/2026full-timeRemote • United StatesSenior💰 $120,000 - $170,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in product management with a focus on freemium strategies, user conversion, and data-driven decision-making. Proficient in leveraging marketing technology and analytics tools to optimize user experiences and drive subscription growth.

Highest-signal resume keywords

Product ManagementFreemium StrategyGoogle AnalyticsMixpanelA/B Testing

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Growth ManagementUser ConversionStatistical AnalysisExperimentationUser Research

Soft Skills

CollaborationCommunicationLeadership

Tools & Technologies

SegmentIterableKetchAI Applications

Certifications & Qualifications

Bachelor’s Degree

Industry Keywords

Direct-to-ConsumerSubscription BusinessFreemium ModelConsumer-Facing Products

About the role

Key responsibilities & impact

Own the freemium strategy, roadmap, and results across all direct-to-consumer products
Find, validate, and launch free experiences that capture users and convert them to paid subscriptions
Optimize the free-user journey from sign-up and activation through upgrade
Apply AI to improve user experiences, partnering with Engineering and Legal/Compliance
Own the product roadmap for the website, landing pages, and checkout based on conversion impact
Partner with Engineering and Marketing to use Segment, Iterable, and Ketch in nurture, lifecycle, and consent experiences
Ensure tracking and instrumentation provide a reliable view of funnel performance
Run A/B and multivariate testing at scale with clear hypotheses and success criteria
Analyze Google Analytics and Mixpanel data and combine it with user research to understand conversion behavior
Partner with the CMO and Marketing teams on goals and priorities
Lead agile delivery with a squad of 4–5 engineers and embedded design
Present strategy and results to the CPO, CMO, and leadership forums
Scale the document review experience and launch additional freemium experiences during the first 12 months

Requirements

What you’ll need

5–10 years in product management, including growth, acquisition, or conversion-focused work
Proven results owning high-traffic website, landing page, or checkout experiences
Experimentation at scale, with the statistical judgment to read results correctly
Hands-on experience with marketing technology platforms and the Google Analytics suite
Bachelor’s degree in a related field, or equivalent experience
Freemium, free trial, or product-led growth experience converting free users to paid subscribers strongly preferred
Mixpanel, Segment, Ketch, and/or Iterable experience strongly preferred
Experience with consumer-facing AI products strongly preferred
Experience with D2C subscription businesses strongly preferred
Ability to work remotely with reliable internet connectivity and participate effectively in phone and video calls
Regular and predictable attendance and punctuality
Occasional travel may be required

Benefits

Comp & perks

Medical, dental, and vision coverage
Company-paid short-term disability insurance
Company-paid basic life and AD&D insurance
401(k) retirement plan with company match
Paid time off
Paid holidays
Paid sick leave
Paid parental leave
LegalShield and IDShield membership plans
Quarterly bonus based on company and individual performance
Fully remote work arrangement
Occasional travel to corporate offices or company events may be required