Head of Marketing

PPM Works, Inc.

. Lead generation: plan and run campaigns that produce marketing-qualified leads and support pipeline growth .

Posted 11/5/2026full-timeRemote • Massachusetts • United StatesLead💰 $120,000 - $150,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B marketing with a focus on lead generation, campaign management, and content creation tailored for a technical audience. Proficient in utilizing HubSpot and WordPress for marketing initiatives and reporting, while effectively managing events and partnerships to drive pipeline growth.

Highest-signal resume keywords

B2B Marketing ExperienceHubSpot ProficiencyWordPress Content ManagementCampaign ManagementEvent Production

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lead GenerationCampaign ManagementContent CreationData ReportingProject ManagementVideo EditingSEO BasicsDesign SkillsEmail MarketingWebinar Production

Soft Skills

Strong Writing SkillsPrioritizationCollaboration

Tools & Technologies

HubSpotWordPressCanvaAdobeMicrosoft ProjectMicrosoft PlannerPower BIYouTube

Industry Keywords

B2B MarketingTechnology MarketingProfessional Services MarketingChannel MarketingCo-Marketing

Tech Stack

Tools & technologies

WordPress

About the role

Key responsibilities & impact

Lead generation: plan and run campaigns that produce marketing-qualified leads and support pipeline growth
Track and report campaign results in HubSpot
Write and produce blog posts, case studies, lead magnets, sales collateral and handouts for CIOs, PMO leaders and IT directors
Own the newsletter and email nurture programs
Manage the company LinkedIn presence and support executive posting
Maintain and improve ppmworks.com in WordPress, including landing pages and SEO basics
Plan and promote webinars and manage the YouTube channel
Coordinate conference presence, booth materials, swag, and the annual customer and partner event
Run co-marketing with Microsoft and OnePlan
Build presentations, one-pagers and proposal materials with the sales team
Work directly with sales, delivery and support teams reporting to the Directors
Grow the Marketing team as needed
Own how PPM Works shows up in the market and contribute to pipeline growth

Requirements

What you’ll need

7+ years in B2B marketing, ideally in technology, software or professional services
Hands-on HubSpot experience: email, campaigns, workflows, CRM and reporting
WordPress experience for page updates and content publishing
Design skills in Canva, Adobe or similar to produce polished collateral without a designer
Strong writing for an executive, technical audience
Proven ability to create and run marketing campaigns end to end, with a track record of generating leads and showing results with data
Comfort owning a broad program on your own and setting priorities
Experience in project management, PPM, or the Microsoft ecosystem (Project, Planner, Power BI) preferred
Partner or channel marketing experience preferred
Event and webinar production preferred
Video editing for YouTube and social preferred
Must be located within the United States

Benefits

Comp & perks

Competitive salary
Benefits package
Opportunities for career growth
Close-knit, supportive team that has your back
Direct access to leadership and real ownership of the marketing function
Fully remote
Personal well-being and happiness focus
Support to spend more time with families/hobbies and giving back to the community